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"Chrysler's live mobile TV will also be at the show, available in the Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Nitro, Ram 1500 and Ram 2500/3500. The service offers live sports, news, kids programs and primetime network shows all from the convenience of the back seat. It's a $629 plus installation cost option, but it makes Chrysler the first carmaker in the U.S. to offer live TV on-the-go."

"Chrysler's live mobile TV will also be at the show, available in the Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Nitro, Ram 1500 and Ram 2500/3500. The service offers live sports, news, kids programs and primetime network shows all from the convenience of the back seat. It's a $629 plus installation cost option, but it makes Chrysler the first carmaker in the U.S. to offer live TV on-the-go."

Numbers of people viewing online video during primetime have increased following the spread of over-the-top technologies.

This article contains a good example of Ben Silverman's strategy at NBC. He was heralded for his ability to to create a web presence for his popular primetime comedies. NBC has had successes in producing crossover content (The Office and SNL) but they have also had failures (Kathy and Kim, mentioned in the article). Overall this a good example of the extendable strategy.

Mermigas says NBC too focused on bc schedule. Missing the digital opportunities offered by Leno and O'Brien

"ABC News content is being added to Hulu on its own dedicated channel. Short and long form programming from Good Morning America, ABC World News with Diane Sawyer, Nightline, This Week, 20/20 and Primetime will be available, as well as select programming from ABC News' digital channel ABC News Now."