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in title, tags, annotations or urlMedia Ads Joins the New Ad Formats Family - Inside AdWords - 0 views
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Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com
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we automatically display your Media Ad at the top of the search results page
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Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com
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Why can't Google be more like Microsoft? * The Register - 3 views
It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad - 2 views
What Siri Means for the Future of Mobile Shopping - 0 views
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eMarketer estimates that 68.6 million Americans will use a smartphone to conduct mobile research and browsing activities this year.
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more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
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hey also planned to use Siri's price comparison, list-making and other capabilities to shop for electronics (39%), apparel and home appliances (33% each)
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The new mobile app economy - 0 views
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The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
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More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
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The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
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Mobile Apps Showing More Promise Than Mobile Sites - 0 views
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March of 2012, users’ time spent on mobile apps has increased 135%
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whereas time spent on the mobile Web has increased by only 44%
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app retention has increased 19%
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8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views
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the amount of money you can generate from an app is highly dependent upon the number of users you have
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In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
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Know the lifetime value of your customers by the channels in which they were acquired
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Influencia - Je Like - Wikia va t-il détrôner Wikipedia? - 5 views
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«Wikia est une plateforme collaborative, participative et interactive d’un nouveau genre. C’est l’association et la vision de différentes cultures et de peuples autour d’un sujet. Cette plateforme est le complément idéal de Wikipédia»
LinkedIn Shutters Twitter Widget 'Tweets' Because Of 'Extremely Low Usage' | Media and Business - 1 views
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LinkedIn is planning to shut down its Tweets application as of January 31, 2012
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It sounds like the application wasn’t being used frequently by members
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LinkedIn says that it’s not eliminating the Twitter integration completely as your Twitter handle will still be shown on your profile
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Facebook lance la guerre des boutons - 1 views
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Facebook entend accroître sa domination sur les réseaux sociaux en ligne, en proposant à des sites partenaires d'installer des boutons Facebook comme "j'écoute", "je regarde", "je voyage", "je veux"
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Ces nouveaux boutons permettront d'aller bien plus loin dans le partage de données
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60 partenaires ont déjà signé des accords pour participer au nouveau service, dont l'application de partage de photos Instagram, le réseau social Path et le site de commentaires de voyages tripadvisor.com
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First NFC Apps for Android Show Up in Market - 0 views
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The first NFC Android applications have appeared in Google's Android Market. One, the U.S.-based EnableTable, is an app designed for American restaurant owners who want to offer discounts to their regular customers. The second, a Japanese app called Taglet, lets you register NFC devices with its service, which, when read, will retrieve stored data like a website address or contact information.
The Value of a Social Media Fan….Priceless - 3 views
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The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s” level of engagement with the brand, duration of being a “liker” and more. The value of a fan in my mind, well, is priceless.
Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views
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people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
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searches from computers were up only 4%
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- 58% are 34 or younger.
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Influencia - In the way - Je Like - Ikea imagine la publicité de demain - 4 views
Google Buzz? Pfffft. (Scripting News) - 1 views
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I liked Google Buzz at first, for about 15 minutes. But when I got to the API, I saw a big red X over its future.
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Dave Winer
Google to Businesses: Don't Create Google+ Profiles Yet - 1 views
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Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords
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the new Google+ experience for businesses won’t be ready until “later this year
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we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network.
BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform CareerBuilder - 0 views
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BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
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BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
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Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
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