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Miguel Membrado

The Power of Digital Marketing - Business Review India - 1 views

www.businessreviewindia.in/...the-power-of-digital-marketing

marketing mci test digital

shared by Miguel Membrado on 22 Nov 11 - No Cached
  • Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
Vassili BASSAT

Android- and iOS-Powered Smartphones Expand Their Share of the Market in the First Quar... - 0 views

www.idc.com/getdoc.jsp

IDC OS devices shipments

shared by Vassili BASSAT on 11 Jul 12 - No Cached
  • Top Six Smartphone Operating Systems, Shipments, and Market Share, 2012 Q1 (Units in Millions)
  • Smartphone OS shipments
  • Vassili BASSAT on 11 Jul 12
     
    Source : IDC Date : May 2012 => performances des OS et devices Q1 2012
Vassili BASSAT

Android Leads in U.S. Smartphone Market Share and Data Usage | Nielsen Wire - 0 views

blog.nielsen.com/...ne-market-share-and-data-usage

smartphone OS données Nielsen

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen date : May 2011 => usage des smartphone et consommation de données
Luc Viaud

Facebook Ads Provide 'Deals' for Local Merchants, Marketers - 4 views

adage.com/...article

facebook localization location Mobile

shared by Luc Viaud on 04 Nov 10 - No Cached
  • Luc Viaud on 04 Nov 10
     
    As Users Share Their Locations, a New Way for Marketers Like Gap, Starbucks and McDonald's to Reach Them. Regrouper les services Fousquare et Groupon sur l'appli mobile de Facebook: grâce à sa taille, Facebook souhaite mener ces opérations avec les grandes marques.
  • Vassili BASSAT on 04 Nov 10
     
    C'est excellent comme article mon ami ;p Il faut croire que le marché du local est très convoité ces derniers temps. Ebay veut aussi recruter un maximum de commerçants de proximité. Facebook qui s'y met avec "Deals" en mélangeant le principe de Foursquare avec les nombreuses fonctionnalités de la plateforme FB (like, comment, share) ça risque de faire très mal ! Benef client : offre remisée à coté de l'endroit où il se trouve Benef marque : ecouler ses stocks, invendus, vendre et mesurer sa performance sur ce canal Benef FB : plus de "Page" créées, plus de trafic, plus de $ On y arrive à l'offre au bon moment, au bonne endroit, à la bonne personne, et en plus avec l'accord de l'utilisateur (plus de pb avec la CNIL)
Christel Caperan

Market share for mobile, browsers, operating systems and search engines | NetMarketShare - 1 views

netmarketshare.com

market share OS mobile browsers search engines operating systems thèse thesis

shared by Christel Caperan on 03 Nov 11 - No Cached
  • Christel Caperan on 03 Nov 11
     
    Site avec les parts de marché des principales technologies web
  • Christel Caperan on 03 Nov 11
     
    Parts de marché au niveau mondial de l'iOS vs. android, ou google vs bing avec mise à jour régulière.
Vassili BASSAT

In U.S. Smartphone Market, Android is Top Operating System, Apple is Top Manufacturer - 0 views

blog.nielsen.com/...stem-apple-is-top-manufacturer

OS smartphones ios android fabricants

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Google’s Android operating system (OS) now claims the largest share of the U.S. consumer smartphone market with 39 percent. Apple’s iOS is in second place with 28 percent, while RIM Blackberry is down to 20 percent.
  • because Apple is the only company manufacturing smartphones with the iOS operating system, it is clearly the top smartphone manufacturer in the United States.
  • Vassili BASSAT on 09 Jul 12
     
    source : | Nielsen Wire date : juin 2011 => PM des OS par fabricants de smartphones aux US
Vassili BASSAT

Apps, A Year of Change and Growth in U.S. Smartphones - 0 views

blog.nielsen.com/...-and-growth-in-u-s-smartphones

Nielsen applications smartphones

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards
  • driven mostly by the rise of Android and iOS users who have more than doubled in a year and account for 88 percent of those who have downloaded an app in the past 30 days
  • the average number of apps per smartphone has jumped 28 percent, from 32 apps to 41.
  • ...4 more annotations...
  • The Top Five Apps continue to be Facebook, YouTube, Android Market, Google Search, and Gmail.
  • smartphone owners spend just about the same amount of time on apps each day (37 minutes a day in 2011 compared to 39 minutes today)
  • privacy continues to be a concern with the vast majority (70% in 2011 and 73% in 2012
  • 55 percent wary of sharing information about their location via smartphone apps
  • Vassili BASSAT on 09 Jul 12
     
    source : | Nielsen Wire date : May 2012
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