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Global Market Entry and Exit Strategies | MBA Knowledge Base - 0 views

www.mbaknol.com/...rket-entry-and-exit-strategies markteintrittsstrategie exit
shared by Christian Derwein on 20 Apr 11 - No Cached
  • Global Market Entry and Exit Strategies
  • 1. Exporting as an Entry Strategy:
  • 2. Foreign Production as an Entry Strategy:
  • ...12 more annotations...
  • 3. Ownership Strategies:
  • Preparing An Entry Strategy Analysis:
  • Entry Strategy Configuration:
  • Rarely do companies employ a single entry mode per country.
  • Bundling of entry strategies is the process of providing just one legal unit in a given country or market.
  • Portal or E-Business Entry Strategies:
  • virtual entry strategy.
  • firms have begun to enter markets without ever touching down
  • there are many challenges to would-be Internet-based global marketers.
  • One of the biggest is language.
  • second big challenge is the fulfillment side of the e-business
  • Exit Strategies:
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How A Startup Named Hipster Got 10K Signups In Two Days, Without Revealing What It Does - 0 views

techcrunch.com/...hipster-2 hipster launch startup strategy
shared by Christian Derwein on 20 Apr 11 - No Cached
  • How did Ludlow do it?
  • Aol’s Ben Roodman (ID #63)
  • But Ludlow says that the story of Hipster is much more than “Startup That Gets Written Up On TechCrunch Gets Exposure”
  • Christian Derwein on 20 Apr 11
     
    How did Ludlow do it?
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The Power of Velveeta: Shopkick Announces 3 Million Product Scans - 0 views

techcrunch.com/...ounces-3-million-product-scans markteintrittsstrategie LBS startup
shared by Christian Derwein on 20 Apr 11 - No Cached
  • Sleeper location-based service Shopkick is quietly amassing some impressive numbers.
  • Shopkick is different that other location based services for a few reasons
  • Its raison d’être isn’t to be social, it’s to help shoppers get greater rewards for loyalty behavior, not to mention rewards that can be shared across multiple retailers.
  • ...7 more annotations...
  • But it also gives retailers a box that counts a check in only when someone is actually walking into the store, not checking in from the taco truck across the street.
  • The case for what consumers get out of it is pretty clear, and the case for what stores get out of it is pretty clear.
  • But the case for brands is less clear, and that’s one reason Shopkick is spending a lot of time on it.
  • “It’s not just focused on food and grocery, it’s focused on the consumer’s entire life
  • It’s more integrated into everything the consumer is doing.”
  • Brands and retailers pay Shopkick a fee when Kickbucks are offered and can chose to offer more Kickbucks to juice certain behaviors.
  • It’s not too different from companies allocating part of their ad budgets to a promotion over Groupon– it’s more targeted, with a clear call-to-action and far more measurable than other forms of advertising.
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Erfolgsgeschichte: Handy-App "Runtastic" | kurier.at - 0 views

kurier.at/...2100537.php interview runtastic
shared by Christian Derwein on 12 May 11 - No Cached
  • Die Bürokratie als größte Hürde KURIER: Die größten Hürden? Florian Gschwandtner: Eine der größten Hürden war sicherlich die österreichische Bürokratie. Mein Glück ist? Ein tolles Team mit motivierten Mitarbeitern gefunden zu haben und gemeinsam die Welt ein Stückchen gesünder zu machen. Das haben wir gefeiert... Die beste App des Landes Österreich zu sein und von der Telekom einen mit 50.000-Euro-Scheck bekommen zu haben. Gescheitert wäre ich fast... An der längerfristigen Festhaltung an zuvor getroffenen Produktentscheidungen. Die größte Stütze? Das Team. Wohin soll's gehen? Wir gehen nicht, wir laufen in eine "runtastische" Zukunft.
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Startupwiki - 0 views

startupwiki.at/Hauptseite startups förderungen business-angels
shared by Christian Derwein on 12 May 11 - No Cached
  • Das Startupwiki soll einen Überblick über die österreichische (Internet-)Startupszene geben und als Ressourcensammlung und Austauschplattform dienen. Dies ist ein Wiki, hier kann jeder Besucher Mitglied werden und Änderungen vornehmen. Rote Links sind noch inhaltlos... meld dich doch an und editier mit!
  • Christian Derwein on 12 May 11
     
    by Christopher Clay
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Market Entry Strategy - 0 views

eaba.eu/...index.html market strategy entry
shared by Christian Derwein on 20 Apr 11 - No Cached
  • Market Entry Strategy
  • - Market assessment- Business case development- Implementation roadmap- Go live
  • Christian Derwein on 20 Apr 11
     
    Market Entry Strategy
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Entrepreneurial Finance: Kompendium ... - Google Bücher - 0 views

books.google.at/books
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  • Christian Derwein on 20 Apr 11
     
    Finanzierung von jungen Unternehmen in der Net Economy
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E-Entrepreneurship: Grundlagen der ... - Google Bücher - 0 views

books.google.com/books markteintrittsstrategie
shared by Christian Derwein on 20 Apr 11 - No Cached
  • Christian Derwein on 20 Apr 11
     
    Marketeintrittsstrategien in der Net Economy
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MADOC - KfW/ZEW-Gründungspanel für Deutschland Beschäftigung, Finanzierung un... - 0 views

madoc.bib.uni-mannheim.de/...2143 markteintrittsstrategie
shared by Christian Derwein on 27 Apr 11 - No Cached
  • Christian Derwein on 27 Apr 11
     
    KfW/ZEW-Gründungspanel für Deutschland Beschäftigung, Finanzierung und Markteintrittsstrategien junger Unternehmen : Resultate der ersten Befragungswelle
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Privacy Concerns over iPhone Location Recording - 0 views

www.gpsbusinessnews.com/-Location-Recording_a2979.html privacy
shared by Christian Derwein on 28 Apr 11 - No Cached
  • Privacy Concerns over iPhone Location Recording
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GPS/LBS Devices Shipments to Rise 15.8% per Year until 2015 - 0 views

www.gpsbusinessnews.com/per-Year-until-2015_a2735.html lbs gps devices statistics
shared by Christian Derwein on 28 Apr 11 - No Cached
  • Canadian market research firm IE Market Research Corporation (IEMR) forecasts that global GPS/LBS devices shipments will rise from 526.3 million in 2011 to 946.7 million in 2015 for a CAGR of 15.8%.”
  • GPS/LBS Devices Shipments to Rise 15.8% per Year until 2015
  • “The key driver behind GPS Navigation adoption will be smartphones-- we forecast that global shipments of smartphones with GPS/LBS capability will increase from 297.7 million in 2011 to 604.9 million in 2015. This is the biggest growth among all the categories of GPS/LBS devices,” said Nizar Assanie, Vice President Research at IEMR.
  • ...1 more annotation...
  • nnually for the next five years and smartphones with GPS/LBS capability growing between 17.9% - 20.1% annually,”
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U.S. Location-Based Ad Market: $1.8B in 2015 - 0 views

www.gpsbusinessnews.com/Market-1-8B-in-2015_a2455.html location based advertising
shared by Christian Derwein on 28 Apr 11 - No Cached
  • ABI Research published last week a new report which forecasts that the location-aware advertising market will reach $1.8 billion in 2015 in the United States. In comparison, the total mobile advertising market will be $5 billion, showing that a sizeable part of the mobile advertising market will use a geo-location component.
  • ABI Research recognizes that today “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”
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UMTS location based services - 0 views

www.umtsworld.com/...lcs.htm categories lbs types
shared by Christian Derwein on 05 May 11 - No Cached
  • The table below lists the attributes of specific location based services as determined by the GSM Alliance Services Working Group. It is possible for the network operator or service provider to define additional, non-standardised service types.
  • Location based services categories Standardized Service Types Public Safety Services Emergency ServicesEmergency Alert Services Location Sensitive Charging   Tracking Services Person TrackingFleet ManagementAsset Management Traffic Monitoring Traffic Congestion Reporting Enhanced Call Routing Roadside AssistanceRouting to Nearest Commercial Enterprise Location Based Information Service NavigationCity SightseeingLocalized AdvertisingMobile Yellow Pages Service Provider Specific Services  
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Why Location Will be the Killer App of the 2012 Elections - 0 views

mashable.com/...2012-election-killer-app location awareness lbs
shared by Christian Derwein on 22 May 11 - No Cached
  • Why Location-Based Services Will be the Killer App of the 2012 Elections
  • Obviously, 2012 will be a different landscape for several reasons, but the biggest is the ascendance of mobile and, in particular, location-based services.
  • Up until now, such services have been a curiosity driven by early adopters who have no issues about broadcasting their whereabouts to the whole world. In a nation of 310 million people, this is still a niche market.
  • ...2 more annotations...
  • The biggest of the services, Foursquare, has about 8 million users, which is respectable but not mass.
  • The infrastructure is already in place for such a plan. Thanks to a nonpartisan, get-out-the-vote effort in 2010, Foursquare made it possible to check in at any of the country’s polling places and then broadcast it. Of course, Foursquare’s not the only game in town; Facebook Places lets you check in at the polls and tell all your Facebook friends about it.
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MerchantCircle.com | Blog - 0 views

blog.merchantcircle.com/...1-merchantcircle-merchant.html statistics
shared by Christian Derwein on 04 Jul 11 - No Cached
  • MerchantCircle Merchant Confidence Index Survey Results
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GSA confirms 208 operators in 80 countries now investing in LTE - 0 views

www.gsacom.com/gsa_329.php4 LTE statistik map
shared by Christian Derwein on 27 May 11 - No Cached
  • confirms 208 operators are now investing in LTE, which is 9
  • LTE is the fastest developing mobile system technology ever. GSA has again raised its market outlook and now anticipates that at least 81 LTE networks will be in commercial service by end 2012
  • Global mobile Suppliers Association
  • ...3 more annotations...
  • operators more than in June 2010
  • A further 54 operators in 20 more countries are engaged in LTE technology pilot trials or tests
  • LTE networks are launched in 14 countries: Austria, Denmark, Estonia, Finland, Germany, Hong Kong, Japan, Lithuania, Norway, Philippines, Poland, Sweden, USA, and Uzbekistan.
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