Masterarbeit LBS

LTE and LTE-Advanced Infrastructure, Network Elements, Handsets, Devices, Subscribers

LTE will be the 4G technology standard used by the great majority of service providers, and new questions are arising as deployments gain momentum. Although 4G technologies are the next step in telecommunications and many equipment, device, and network element manufacturers companies are hoping for quick deployments, mobile service providers are going to continue using their 3G networks and getting their money's worth from these networks; by upgrading their 3G networks. Initial LTE deployments have been small and contained, intended to start the ball rolling and to test live commercial networks in certain cities. Deployments over the next three years will be mostly focused on providing faster data rates and better latencies and to provide broadband in problematic or remote areas. It will not be used for voice transport in the near future. Countries such as India will particularly benefit from LTE, and China will also have TD-LTE to complement its TD-SCDMA networks.

The table below lists the attributes of specific location based services as determined by the GSM Alliance Services Working Group. It is possible for the network operator or service provider to define additional, non-standardised service types.

Location based services categories Standardized Service Types Public Safety Services Emergency ServicesEmergency Alert Services Location Sensitive Charging   Tracking Services Person TrackingFleet ManagementAsset Management Traffic Monitoring Traffic Congestion Reporting Enhanced Call Routing Roadside AssistanceRouting to Nearest Commercial Enterprise Location Based Information Service NavigationCity SightseeingLocalized AdvertisingMobile Yellow Pages Service Provider Specific Services  

ABI Research published last week a new report which forecasts that the location-aware advertising market will reach $1.8 billion in 2015 in the United States. In comparison, the total mobile advertising market will be $5 billion, showing that a sizeable part of the mobile advertising market will use a geo-location component.

ABI Research recognizes that today “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”

Canadian market research firm IE Market Research Corporation (IEMR) forecasts that global GPS/LBS devices shipments will rise from 526.3 million in 2011 to 946.7 million in 2015 for a CAGR of 15.8%.”

GPS/LBS Devices Shipments to Rise 15.8% per Year until 2015

“The key driver behind GPS Navigation adoption will be smartphones-- we forecast that global shipments of smartphones with GPS/LBS capability will increase from 297.7 million in 2011 to 604.9 million in 2015. This is the biggest growth among all the categories of GPS/LBS devices,” said Nizar Assanie, Vice President Research at IEMR.

Privacy Concerns over iPhone Location Recording

Nielsen: Privacy is a Concern for US LBS App Users

Market Entry Strategy

- Market assessment- Business case development- Implementation roadmap- Go live

Sleeper location-based service Shopkick is quietly amassing some impressive numbers.

Shopkick is different that other location based services for a few reasons

Its raison d’être isn’t to be social, it’s to help shoppers get greater rewards for loyalty behavior, not to mention rewards that can be shared across multiple retailers.

How did Ludlow do it?

Aol’s Ben Roodman (ID #63)

But Ludlow says that the story of Hipster is much more than “Startup That Gets Written Up On TechCrunch Gets Exposure”

Global Market Entry and Exit Strategies

1. Exporting as an Entry Strategy:

2. Foreign Production as an Entry Strategy: