Nielsen's New App Playbook Debunks Mobile App Store Myth | Nielsen Wire - 0 views
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June A on 26 Mar 10Mobile carrier app stores are a long way from dead. Despite the fanfare around application stores tied to specific mobile devices such as iPhones and BlackBerries, a new Nielsen survey finds ongoing loyalty to carrier stores. As of the end of 2009, half of all applications users were accessing carrier app stores according to Nielsen's new app Playbook.