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MaRS client Locationary is profiled as a company who's already doing what FourSquare is thinking to do. Locationary is part of our information technology, communications and entertainment practice. They offer community-sourced location-based data for free.

Locationary Inc., which is dedicated to improving the quality of local business data for mobile and web content, has secured $2.5-million from new investors, including the Investment Accelerator Fund and Trellis Capital. Existing investors Extreme Venture Partners, Plazacorp Ventures, Angels and Management were also involved in the financing.

Founded in 2009 and launched late in 2010, Locationary Inc. is a Toronto-based company that synchronizes local business information from many different sources and broadcasts it to diverse kinds of customers. Its mission is "managing the world's local data."

MaRS client Locationary talks about Saturn, its new beta -- a "Federated Data Exchange Platform." -- what the system can do, and how location-based startups can use it.

Can crowdsourcing save the directionally challenged? The Globe features MaRS ICT client, Locationary. Locationary's technology crowd-sources location information and serves it up to other online services, including mobile phone applications based on geo-location.