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Assunta Krehl

Brain games keep minds nimble - The Star - February 25, 2010 - 1 views

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    Brain-obsessed boomers map out new ways to navigate toward a brighter future. Cogniciti is a Toronto-based businessand was created in partnership between two non-profit organizations, Baycrest and MaRS Discovery District. This year, Cognicity will begin test marketing Memory@Work, a brain game grounded in 20 years of cognitive research and aimed at helping boomers stay in the workforce longer.
Assunta Krehl

Cogniciti aims for healthy brains - The Globe and Mail - January 8, 2010 - 0 views

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    Cogniciti, is a new for-profit company that will create and market products designed to help adults extend their memories and cognitive abilities. The Toronto-based business is a partnership between two non-profit organizations, Baycrest and the MaRS Discovery District, an organization that helps science, technology and social entrepreneurs build their companies. Memory@Work is Cogniciti's first product.
Assunta Krehl

Pershing Square Announces Another Prominent Canadian Business Leader to Join the Nomine... - 0 views

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    Pershing Square Capital Management, L.P. announced that Paul Haggis, one of Canada's most respected business leaders, has agreed to join the Nominees for Management Change. Dr. Anthony R. Melman, 64, is Chairman and Chief Executive Officer of Nevele Inc. Dr Melman is also the Chair of the Board of Directors Dr. Melman pf Cogniciti Inc., a for-profit joint venture created by Baycrest and MaRS Discovery District.
Assunta Krehl

Scotiabank and Baycrest Team Up to bring Hockey Buffs a One-of-a-Kind event... the Scot... - 0 views

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    Scotiabank and Baycrest today officially announced that the Bank will become the title sponsor of the 2010 Scotiabank Pro-Am for Alzheimer's, which expands to two cities this year: Edmonton and Toronto. Earlier this month, Baycrest and Toronto innovation centre MaRS announced the launch of a new company, Cogniciti, that will develop and market brain fitness products aimed at helping adults extend their memory and cognitive abilities longer in the lifespan. Dec 9, 2009
Assunta Krehl

New company enters growing brain fitness market_FirstScience News - 0 views

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    Toronto's Baycrest centre is staking a claim to a piece of the booming brain fitness market with a new company, Cogniciti, and a new generation of brain games aimed at helping baby boomers keep their minds sharp and boost their productivity in the workplace well into old age. Alvaro Fernandez, a researcher on aging, says the new games are designed to keep older brains nimble. Hon. Milloy states "The McGuinty government is proud to support the work that both MaRS and Baycrest are doing to improve quality of life and tackle the challenges of an aging population. Ontario is supporting innovators across the province to ensure this kind of success is the rule, not the exception." Dec 2, 2009
Assunta Krehl

Company Specializing Provides Trained Brain - Libero News Italia - 0 views

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    William Reichman, Baycrest President and CEO of Canada, announced the creation of a new company with MaRS, a center specializing in Canadian innovation. The new company, called Cogniciti will produce games and mental training protocols to beat the decline in memory with the help of high-tech games.
Assunta Krehl

Baycrest to exercise boomers' brains - The Star - 0 views

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    Toronto's Baycrest centre is staking a claim to a piece of the booming brain fitness market with a new company, Cogniciti, and a new generation of brain games aimed at helping baby boomers keep their minds sharp and boost their productivity in the workplace well into old age.Alvaro Fernandez, a researcher on aging, says the new games are designed to keep older brains nimble. Dec 3, 2009
Assunta Krehl

Brain games to help those at retirement age keep working - The Canadian Press - 0 views

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    Toronto's Baycrest centre is staking a claim to a piece of the booming brain fitness market with a new company, Cogniciti, and a new generation of brain games aimed at helping baby boomers keep their minds sharp and boost their productivity in the workplace well into old age. Alvaro Fernandez, a researcher on aging, says the new games are designed to keep older brains nimble. Dec 3, 2009
Assunta Krehl

Buying time - The Hamilton Spectator - January 16, 2010 - 0 views

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    The aging population wants to reverse the aging process. The global market for products ranging from skin renewal to brain games is already worth $160 billion a year and is expected to rise to $275 billion in 2013.Cogniciti is a profit organization that will launch a new generation of brain games to help boomers keep their minds sharp and boost productivity well into old age.
Assunta Krehl

Mind games - The Gazette - April 17, 2010 - 1 views

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    The booming brain-fitness industry hopes to help with computer puzzles designed to sharpen your mental power. Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team.
Assunta Krehl

Video games can be food for the brain: Gamemakers - Vancouver Sun - April 22, 2010 - 0 views

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    U.S.-based market research firm states in the Vancouver Sun that "the brain fitness industry is projected to jump from $265 million in 2008 to between $1 billion and $5 billion by 2015." Cogniciti aims to develop brain fitness products based on scientific principles introduced by the Rotman team.
Assunta Krehl

Another helping of Mario? - The Star Phoenix - April 27, 2010 - 0 views

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    Gamemakers state "video games can be healthy food for the brain."Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team.
Assunta Krehl

Video games brain food? - The Star Phoenix - May 15, 2010 - 0 views

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    Digital brain fitness products are being designed to sharpen memory. "Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team.
Assunta Krehl

Baycrest: Transforming the way people age - BioscienceWorld - May 19, 2010 - 2 views

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    Cogniciti is a for profit company in the business of creating and marketing products designed to help adults extend their cognitive abilities longer in the lifespan. Cogiciti was launched by Baycrest and MaRS.
Assunta Krehl

New company enters growing brain fitness market - Canada Newswire - 0 views

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    Baycrest, one of the world's leading cognitive science institutes announced today it has created a new company with MaRS, Canada's premiere innovation centre, to develop and market brain fitness products to help adults extend their memory and cognitive abilities longer in the lifespan. Baycrest will put its substantial cognitive science reputation behind a new for-profit company - Cogniciti - that will produce a suite of products, games and training protocols grounded in 20 years of aging brain research at Baycrest. Dec 2, 2009
Assunta Krehl

New innovations for the aging workforce - Benefits Canada - May 2, 2012 - 0 views

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    The Business of Aging Summit was held at the MaRS Centre on April 30th. Innovations were displayed that were designed to help employers better engage mature workers such as Workplace Institute, Cogniciti, The Exercise Doctor, etc. Joseph F. Coughlin, PhD, the Director of the Massachusetts Institute of Technology AgeLab and Geoff Mulgan, CEO from NESTA spoke.
Assunta Krehl

Personal training for the aging brain - The Vancouver Sun - April 17, 2010 - 0 views

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    Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team. Researchers are busy developing mental fitness products to sharpen cognition in the elderly.
Miguel Amante

Will brain fitness games help me stay mentally sharp? - The Globe and Mail - July 13, 2010 - 0 views

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    Brain fitness games are all the rage today with an aging population, but how do I tell which ones are best for helping me stay mentally sharp so I'm on top of my game at work?
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