Skip to main content

Home/ MaRS/ Group items tagged marketing communications

Rss Feed Group items tagged

Assunta Krehl

Miller Thomson joins MaRS community - Digital Journal - June 3, 2010 - 1 views

  •  
    Miller Thomson LLP has announced a multi-faceted partnership with MaRS Discovery District. The partnership gives Miller Thomson an ongoing, collaborative presence at MaRS, providing counsel in business-critical areas such as business planning, finance, intellectual property management, and go-to-market strategies.
Cathy Bogaart

Develop Your Web Presence Roadmap - A presentation - 1 views

  •  
    How to develop a web presence: the theory and the practical. Part of the session held at MaRS (including MaRS client, gShft) on November 12, 2010.
Assunta Krehl

MobileMonday Toronto Presents Globalive CEO - Windmobile.ca - 0 views

  •  
    The December 7 MobileMonday Toronto networking event for mobile professionals in the Toronto region will feature guest speaker Anthony Lacavera, Chairman and CEO of Globalive Holdings, a provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The event will be held at the MaRS Centre. Nov 25, 2009
Melissa Hughes

Closing in on the Crux of Impact Investing - Huffington Post - June 4, 2013 - 0 views

  •  
    "The surge of interest in impact investing is a relatively recent phenomenon, although the practice of deploying capital with the intent to create measurable social and environmental benefits encompasses and builds on decades of market-oriented international and community development, and microfinance. "
Assunta Krehl

Test-tube industry - Canadian Business - 0 views

  • For Dr. John Evans, growing a strong biotechnology industry is much the same: cities must provide a nurturing environment where science and business can thrive together.
  • That's why Evans, former president of the University of Toronto and current chairman of Torstar Corp., is spearheading the $345-million Medical and Related Science initiative, or MaRS--a petri dish of sorts for commercializing science research. "A lot of intellectual property is being commercialized outside Canada," says Evans. "I think we've been slow in realizing just how important technology developments are to the economic future of the country. MaRS is an attempt to give this a kick into a higher gear." The centrepiece of the MaRS plan, which will officially launch May 12, is a 1.3-million-square-foot, five-building complex in downtown Toronto that will provide office and lab space for small and medium-size companies and incubators, including the not-for-profit Toronto Biotechnology Commercialization Centre. While Evans is reluctant to limit its scope, MaRS will generally focus on health-related technologies, from new drugs and genetic treatments to medical devices and imaging software. Branded a "convergence centre," it will also house a careful mix of support services: intellectual property lawyers, accountants, marketing experts, government funding organizations and venture capital financiers. Plus, start-ups will have access to all the latest equipment on site. For instance, MaRS is in talks with MDS Sciex to supply mass spectrometers, used in proteomics research.
  • But MaRS will be more than just a New Economy real estate development. Evans's intention is to funnel tenants' rent money into services--such as entrepreneurship seminars and angel-matching programs--that MaRS will offer to the broader biotech community. That's why MaRS's location is key: the centre will be built in the heart of what Toronto has dubbed the "Discovery District," a two-square-kilometre chunk of the downtown core, encompassing U of T and four major hospitals. From there, MaRS hopes to act as a network hub across Ontario, with links to research-intensive universities. "None of them," says Evans, "have the critical mass to put it all together on their own."
  • ...3 more annotations...
  • MaRS's primary goal is to get Toronto and the rest of Ontario on the global biotech map. Evans came up with the concept in the late 1990s with Dr. Calvin Stiller, CEO of the labor-sponsored Canadian Medical Discoveries Fund, and Kenneth Knox, a former deputy minister for the Ontario government who's now CEO of MaRS
  • As far as schemes to support fledgling industries go, MaRS is refreshing. To start, it's a nonprofit corporation, not a government program, which will hopefully ensure that it runs more efficiently. The feds and the province of Ontario have each doled out $20 million for MaRS, and Toronto has donated in-kind $4.5 million. More than $12 million has come from a small pool of corporations, including Eli Lilly Canada and MDS, as well as individual donors like Joseph Rotman and Lawrence Bloomberg (who both sit on the MaRS board). U of T pitched in $5 million, and MaRS also did some innovative bond financing to round off the $165 million needed to build Phase I. "It was very important for us to not belong to anybody," says Evans.
  • Now MaRS's challenge is to get the word out. Its posted rate of $26 per square foot is very competitive for prime downtown real estate and is sure to attract attention, especially considering its customized lab space. But MaRS's success won't be measured by a low vacancy rate; getting the right mix of scientists, entrepreneurs and professionals is critical if it plans to commercialize some sustainable businesses. It won't happen overnight--in fact, it may be 10 years before anyone can gauge MaRS's impact. Seems growing a biotech industry isn't quite as easy as growing E. coli in a petri dish.
  •  
    John Evans spearheads the MaRS project which will help to accelerate commercialization for scientific research. The official launch of the MaRS plan will happen on May 12, 2003.
Assunta Krehl

Kicking out the jams - The Star - 0 views

  • In November, Skymeter moved into the incubator at the MaRS Centre, where marketing expert Peter Evans has become their mentor and godfather. "Being surrounded by other entrepreneurs is inspiring and enlightening," Hassan says. "MaRS is an amazing place, with excellent speakers and events that are open to the public."
  • The father of Skymeter Corp. – which developed a BlackBerry-sized device that uses GPS signals; placed in vehicles, it meters the use of roads, parking and pay-as-you-drive insurance
  • Skymeter's black box will be attached to the windshield of cars so the box has a clear view of the sky. (Grush has figured out how to cope with tall buildings blocking signals.) The box contains a GPS receiver, some memory, a processor and a telecommunications chip. The satellite beams down to the earth, the GPS receiver computes where it is and uploads its history to a data centre to generate the bill. The vehicle measures its own use; the bill is itemized like a cellphone bill. If you prepay, the bill can be calculated on board.
  • ...3 more annotations...
  • But the next steps – getting the Skymeter vehicle location billing system tested in Europe, the U.S. and Canada – are crucial to the realization of Grush's entrepreneurial dreams.
  • pay-as-you-drive insurance. He spent two years driving around, collecting data, writing a little software.
  • Another person at the Innovation Centre offered to "take me in and help write a business plan – for a 40 per cent stake in the business," Grush says. "Fortunately, I found Kamal."
  •  
    As stated in the Toronto Star, "Skymeter Corp., a MaRS Tenant has developed a BlackBerry-sized device that uses GPS signals; placed in vehicles, it meters the use of roads, parking and pay-as-you-drive insurance. Skymeter's goal is to put a dent in urban traffic congestion."
  •  
    As stated in the Toronto Star, "Skymeter Corp., a MaRS Tenant has developed a BlackBerry-sized device that uses GPS signals; placed in vehicles, it meters the use of roads, parking and pay-as-you-drive insurance. Skymeter's goal is to put a dent in urban traffic congestion." Feb 19, 2007
Assunta Krehl

Social masterminds challenging social media for social change | danielpatricio.com - 0 views

  • Netchange Week taking place at the innovation hub of Toronto – the MaRS Discovery District.
  • Net Change is Canada’s first week long, city wide event designed to dissolve the divide between digital professionals and social change-makers. With a full five day schedule of sessions helping learn more about leveraging technology to aid awareness of their causes and as a catalyst for social change.
  • ssues faced by the charity we noticed they shared similar problems that many for-profits and small businesses faced. They had limited marketing resources, need to reach out the people that need their services and increase awareness of the good work they were doing.
  • ...5 more annotations...
  • The challenge we faced was how do we increase awareness
  • We looked at how with a simple web cam or flip camera we could share the strongest messages that people needed to hear.
  • most important social media tools can be email and a blog.
  • tools are important for four reasons. They leverage existing investments of time and resources They allow orgs to add multimedia to existing communication channels eg. newsletters They enable easier sharing than existing tools They are sustainable
  • Social media strategy needs to be adopted by the whole organisation not just by someone who is technically savvy.
  •  
    Daniel Patricio's take on Net Change Week at MaRS. Net Change week is a city wide event designed to reduce the divide between digital professionals and social change-makers.
Assunta Krehl

MaRS Innovation appoints president and CEO - University of Toronto -- News@UofT - 0 views

  • MaRS Innovation appoints president and CEO
  • A research commercialization leader from Israel, Dr. Raphael Hofstein, has been named president and CEO of the new MaRS Innovation initiative.
  • MI was created as a single, market-facing commercialization storefront for Toronto's university and health research institutions. Located in the MaRS Discovery District complex, with business development and administrative support from MaRS, MI will advance commercialization through industry partnerships, licensing and company creation. MaRS Innovation (MI) was founded in 2008 with $14.95 million in funding from the Government of Canada's Centres of Excellence for Commercialization and Research (CECR) Programme, matched by $10 million from the research partners. The MI partnership includes U of T, the 10 partner hospitals and health research institutes affiliated with the university, Ryerson University, the Ontario College of Art & Design, BioDisocovery Toronto, the Ontario Institute for Cancer Research and MaRS. Hofstein joins MaRS Innovation from his previous position as president and CEO of Hadasit Ltd., the technology transfer company of the Hadassah Medical Organization in Jerusalem.
  • ...3 more annotations...
  • "MaRS Innovation is a unique global initiative, and I must commend the institutional leaders in Toronto for pulling this innovation powerhouse together to strengthen commercialization output. In my experience, good science is the single most important ingredient for success in this business. Toronto is already known as one of the strongest science cities in the world, and it continues to grow. Leading MaRS Innovation is a wonderful opportunity to do something remarkable."
  • Dr. Tim McTiernan, assistant vice-president (research) and executive director of The Innovations Group (TIG), U of T's research commercialization operation, said Mars Innovation will provide significant benefits to U of T.
  • And he said that MI's role as a resource "is like putting a turbo charger on an engine. Having MI working with us and the other member organizations is a huge step in taking advantage of the enormous potential in the Toronto research community. Commercialization offices acting independently will not be able to manage in nearly as effective a manner as will be possible with the expertise of MaRS Innovation."
  •  
    Dr. Raphael Hofstein named president and CEO of the new MaRS Innovation initiative.
Assunta Krehl

Focus on Customers Even When Seeking VC Dollars - To Revenue - 0 views

  • Charles Plant of MaRS Discovery District, the innovation hub in Toronto. Charles communicates a rather negative view of venture capital, but it has the merit of presenting some of the important things to consider before seeking VC money.
  • I especially like the call to focus on customers first. This is not always possible, but designing for a defined market certainly is, and anyone involved with tech commercialization will tell you it’s often the exception rather than the rule.
  •  
    Blog mentions of a presentation where Charles Plant spoke about Venure Capital and how you need to have a compelling business case to maximize and obtain favourable conditions from VCs. March 3, 2009
  •  
    Blog mentions of a presentation where Charles Plant spoke about Venure Capital and how you need to have a compelling business case to maximize and obtain favourable conditions from VCs.
‹ Previous 21 - 29 of 29
Showing 20 items per page