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Small businesses need a playbook for social media strategy; here's a good start.

Your social media presence is becoming an increasingly important component of your SEO strategy.

Small businesses need to #getmoving on social network campaigns to best compete in their sectors.

What is a sales funnel you ask? A sales funnel acts as a sieve to direct qualified purchasers through the sales process, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the sales process. The bottom of funnel, the smallest part of the funnel which contains the most qualified prospects and sales. The figure to the right is an example of a modern sales funnel that incorporates using content and social media to "fill the funnel." have outlined five imperatives that you should follow to create a successful sales funnel.

Many restaurants have notoriously misguided websites. Empower your restaurant's web presence with these tips.

A rousing round of "six degrees of social media" allows you to reach not just your target audience but also their audience.

Tata Sons and it's ex Chairman Mr. Cyrus Mistry is fighting to prove their point. The Cyrus Mistry letter bomb should be considered as the lowest point of corporate communications ad information's were passed to media. Cyrus Mistry claim that Tata Sons investment or acquisition will lead to the write down of $18 bn which shocked the investor community and especially retail investors.

Take advantage of quick and easy modifications to your campaigns to bring in holiday shoppers to your business.

How partnering your brand with an authentic act pays in both the long-term and short-term.

A lot of people want to focus on how new or old a business is, or whether or not they are debt-free. Nothing wrong with looking at those things, but it is much simpler to boil it all down into one category: Leadership. Face it. A millionaire who has no clue what he's doing can start a debt-free company and go under in 6 months. Everybody wants to get in on a start up. That can be awesome when you catch the right one, but it is way more important to consider where this company will be in 10 years, than whether they started a few months ago or a few years ago.

This innovative doggy training center utilizes the iPad for creative marketing and promotion.

With dynamic free versions and sophisticated designs, these five tools can instantly spruce up your business's web presence and extend your marketing efforts.

Ad dollars spent and audiences reached through campaigns on TV, Web, print, and radio.

Identifying effective marketing channels among small businesses, B2Bs, and B2Cs.