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Most businesses don't do enough to entice users to check in, so, for now, mobile efforts are better spent in pursuits more relevant to today's audience.

Small businesses need a playbook for social media strategy; here's a good start.

This innovative doggy training center utilizes the iPad for creative marketing and promotion.

With dynamic free versions and sophisticated designs, these five tools can instantly spruce up your business's web presence and extend your marketing efforts.

The PR perspective on why businesses benefit from supporting causes, like breast cancer awareness month.

Find out how to create the best calls to action in terms of what you say, what it looks like, and where you place it, and learn from strong examples of CTAs that have worked for major websites.