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Hellan George

Pharma marketing focus changed to patient from physician - 0 views

globalpharmanews.tumblr.com/...used-pharma-marketing-strategy

patient focus marketing strategy product launch market research strategic

shared by Hellan George on 20 Oct 15 - No Cached
  • Hellan George on 20 Oct 15
     
    Marketing within the healthcare industry has been rapidly changing due to the growing influence of patients. Physicians are no longer the main focus in marketing when trying to determine market access...
Dirk vom Lehn

Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting | Fast Company - 0 views

www.fastcompany.com/...s-the-tipping-point-toast.html

influence tippingpoint research culture viral marketing social media twitter internet

shared by Dirk vom Lehn on 23 Feb 12 - Cached
  • It is the very premise of viral and word-of-mouth campaigns: Reach those rare, all-powerful folks, and you'll reach everyone else through them, basically for free.
  • Influentials theory
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