It is the very premise of viral and word-of-mouth campaigns: Reach those rare, all-powerful folks, and you'll reach everyone else through them, basically for free.
Is the book a crucial cultural artefact, or just an outdated container for content? - Y... - 0 views
Analyzing Culture with Google Books: An Idea Whose Time Has Come? - Miller-McCune - 0 views
Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting | Fast Company - 0 views
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Influentials theory
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