Given the emergence of the digital, few appear to be exploring whether more effective and expansive media strategies can now emerge. This site is a forum on possibility, launched in conjunction with the publication of Fred Ritchin's book After Photography in fall of 2008.
For Greater Image Credibility
In my After Photography book I outline a number of ways to employ the digital image differently, including ways to be more explicit as to the origins and possible meanings of the image. Given the never-ending discussions about digital retouching and a growing disbelief as to the authenticity of the contemporary photograph, I will repeat two of them here: