"Make sure your eyes aren't bigger than your stomach" is the idiom I would like to share with this week's lesson. It is a saying I heard many times growing up; especially when our family of six went out to dinner (which didn't happen a whole lot). I know this was mainly to remind us as children that we shouldn't waste food, let alone pay for food and then not eat it. This idiom is reminding the person to only take what food they think they are capable of finishing. People tend to go overboard by piling up the food on their plate because they are so hungry at the time and they THINK they can order one of each item off the menu. Once they begin eating, their stomach becomes full but their plate is not empty. This is also a common occurence found at restaraunts that serve buffets; there are no limits or portion control signs warning people to stop placing food on their plate. I find it is a good idiom and reminds people not to be wasteful especially with food. To this day, I use this idiom with our son.

After vewing the Finnish advertisement for milk, I feel that subjectivity is constructed through the young woman's apparel, written text and glass of milk placement. The subjectivity is constructed by the viewer; which in this instance, is me. The culturally influenced apparel leads me to believe that there is a history being highlighted in the ad. There is an assumption that the viewer can read the text. Since I cannot, I assume that the young lady is telling me that milk is a good thing. Her aura is pure and innocent. By the size of the dress in comparison with the size of the milk drinking glass, I can only believe that milk adds pounds to the body. Her face and body are the first things I notice. Same with Gisele's milk ad (posted by Karen below), you notice the face and body but each ad has two totally different body images...same strategic placement of the glass (not the first thing you see). Visual arts are an important part of contemporary art because we are such a visual society/culture. We need to "see" products, text, people, etc. in order to communicate our thoughts and needs. This form of art also helps us determine who we are and who we want to be.