Irmeli Huhtala's artwork of a milk advertising - 20 views

subjectivity referentiality surprise social stance ambiguity remix negotiating meaning

started by Lindsay Bayer on 20 Jan 13

#2 Michael Tribone on 21 Jan 13

Hey Lindsay,

Yes. There was a lot that I thought that I could assume without the knowledge of the culture and it definitely contrasts with our milk campaigns in the US. However, we still have an association with femininity and milk. Right or wrong. Good or bad. We have an association with milk and nurturing? Is this bad? Are they trying to associate their product with the natural aspects of being human? Does the traditional dress lend credibility?

Michael

<div class="cArrow"> </div><div class="cContentInner">Hey Lindsay, <br /> <br /> Yes. There was a lot that I thought that I could assume without the knowledge of the culture and it definitely contrasts with our milk campaigns in the US. However, we still have an association with femininity and milk. Right or wrong. Good or bad. We have an association with milk and nurturing? Is this bad? Are they trying to associate their product with the natural aspects of being human? Does the traditional dress lend credibility? <br /> <br /> Michael</div>

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#4 Michael Tribone on 23 Jan 13

Kids are definitely funny! In the State College, PA area, we have a local commercial that is sponsored by a dairy council about the virtues of chocolate milk. Chocolate milk for your kids as a snack, to drink as a recovery beverage after working out or sports, for good bones and teeth.

<div class="cArrow"> </div><div class="cContentInner">Kids are definitely funny! In the State College, PA area, we have a local commercial that is sponsored by a dairy council about the virtues of chocolate milk. Chocolate milk for your kids as a snack, to drink as a recovery beverage after working out or sports, for good bones and teeth.</div>

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