Skip to main content

Home/ LumpysCorner/ Group items tagged tips copywriting

Rss Feed Group items tagged

John Lemke

Color My World | The Word - 0 views

  • My trade magazine features can require up to dozen sources, which means many interviews and lots of quotes. Sometime early in my freelance life, I realized I needed a way to keep the sources and their material straight, especially during the cutting and pasting part of the editing process. The solution?  Type the notes from each interview in a different color.
  • The colors facilitate turning an overwhelming mishmash of perspectives, examples and quotes into a coherent article.
  •  
    Some tips on how this author uses colors to keep her work straight.
John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

  •  
    This article makes some good points and has lots of great examples.
John Lemke

AJ Kohn talks Hummingbird, social, authority, writing and MUCH more! » SEO Co... - 0 views

  • My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.
  • People scan and don’t read, so you have to format your content to meet that reality.
  • And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.
  • ...6 more annotations...
  • Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.
  • The other thing that I think was important was commenting (with links) on other content.
  • I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.
  • Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]
  • The last one is to not do work for free.
  • Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.
  •  
    Many good points about writing in this new era are brought out in this interview.
John Lemke

5 Tips for Quality Content Creation That Won't Bust Your Budget - 0 views

  • Forty percent of respondents admitted that poor spelling and grammar reduced their favorable impression of a brand.
  • As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.
  •  
    I liked this article as soon as it mentioned spelling, grammar and being too "salesy". In short, it makes good sense.
John Lemke

The New Year's Writing Resolution You Can Actually Keep - Copyblogger - 0 views

  • Every day in January, write for 20 minutes. By every day, I mean every day. Including weekends. Including the Martin Luther King holiday. Including the days that get crazy.
  • To become a better writer (whether it’s for text, podcast scripts, video scripts, or anything else that needs words to be strung together effectively), you need to write. And the best way to write more is to build the habit of writing every day. Give it a try for 31 days, and let us know how it’s going! And if you’ve ever tried a daily writing practice, we’d love to hear about it in the comments.
  •  
    This is a pretty decent tip.  The reality is simple.  If you don't love to read, you have no business even considering being a writer.  Furthermore and more on the topic of the article, if you are not writing daily, you shall never be a writer.
John Lemke

How To Become A Prolific Writer While Holding Down A Day Job | Positive Writer - 0 views

  • The author of Alice’s Adventures in Wonderland, Lewis Carroll (real name, Charles Lutwidge Dodgson), continued to work day jobs throughout his life.
  • Other authors who held down day jobs throughout their writing careers include Bram Stoker, Philip Larkin, T.S. Eliot, and Virginia Woolf, among many others.
  • she wrote the bestselling book Interview With The Vampire while working her day job as an insurance claims examiner.
  • ...7 more annotations...
  • Anne Rice
  • Having a day job makes it imperative that I allocate time for writing. I insure I write at least 2 hours before I go to work come rain or shine. And I do this by following my rituals every morning without fail.
  • Regardless of what time I work (shift work), I wake up at least 3 hours prior and like clockwork, 1) I brush my teeth, 2) make breakfast, 3) sit down at my desk, 4) check emails, 5) check in on my social connections and finally 5) after stretching my legs for a moment, I write on cue for at least two hours.
  • ake note of the things you do consistently every day before and after work.
  • Create a space of time within your current daily rituals for writing every day. Make sure it’s at a time of day that works best for you.
  • Commit.
  • I highly recommend creating a writing sanctuary for yourself, somewhere you only go to write, and therefore, your mind will associate being there with writing.
  •  
    A good PMA oriented article.
John Lemke

Why Should Freelance Writers Register for Freelance Writing Jobs through the Federal Go... - 0 views

  •  
    A detailed guide on how to become a writer and/or editor for government work.
John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
  • ...4 more annotations...
  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

Freelance Writing Questions: Setting Rates - Get Paid to Write Online - 0 views

  •  
    This one gives links relevant to the US, UK and Canada. Not all inclusive but worth a bookmark nonetheless.
John Lemke

Why You Should Care About Google+, SEO and Semantic Search - 0 views

  • Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally accessible and useful.”
  • In order for Google to provide the most relevant search results, it looks beyond the keywords to find context of your query based on your connections and social signals, +1’s, shares, likes etc..
  • Google Authorship ties you to your content no matter where you publish on the web where “rel=authorship” is installed.
  • ...1 more annotation...
  • Links send signals to Google that people like and trust your content.
  •  
    A brief explanation of how Google+ factors into search in this day and age. Not only worth the read but the sources it cites are as well.
John Lemke

» The Routines of Succesful Writers - 0 views

  •  
    A few habits of successful writers, one of the being Winston Churchill.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
  • ...7 more annotations...
  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
  •  
    A great article of advice from a published author.
John Lemke

Why the Freelance Dream of Working in P.J.s is Total B.S. - 0 views

  •  
    I couldn't agree more with the author. You do not get to "set your own schedule"... the work schedules your life and the sooner you accept that, the better off you will be.
John Lemke

How To Earn More From Your Writing: The Simple Yet Neglected Secret | Write to Done - 0 views

  •  
    This article lists a number of ways to capitalize on selling the rights to your work.
‹ Previous 21 - 40 of 90 Next › Last »
Showing 20 items per page