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John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
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  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
    This is a good list and also explains the "whys" of it.
John Lemke

The Complete Flake's Guide To Getting Things Done - Copyblogger - 0 views

  • What we lack is focus. Everything looks good to us.
  • You’re not going to get a damned thing done until you actually know what you want to get out of it.
  • Just know what you want to get out of the thing you’re thinking about doing.
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  • “Pivotal Technique,”
  • Step 1. Get nice and clear about what you want. Step 2. Get completely, impeccably, bullshit-free clear about where you are now, with respect to that.
  • Flakes are flaky because the map seems impossible. Productive people are productive because the map seems real. The flakes are actually right, but a fat lot of good that does us. The productivity people follow their imaginary map, and because they’re doing something, they get somewhere. (Curse you, productivity people!)
  • Allen is very smart about this. It has to be the single next thing to take action on.
  • If you can’t do it in 20 minutes, it’s probably not the next action. Find the next action.
  • The plan in 7 reasonably painless steps When you’ve got something to do, figure out what you really want to get out of it. Do the Pivotal Technique. Think about what you want, then get clear about where you are right this minute. Notice the difference. Figure out the next action. Do what you feel like. Rinse, lather, repeat. Start a compost pile for ideas, notes, plans, and insights. Stick to a few primary areas of focus — three or four is a good number for a lot of people.
    A good article on why "flakes" actually rule.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
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  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
    A great article of advice from a published author.
John Lemke

The Terribleminds Holy Mother Of God Lordy Lordy Hallelujah Guide To Creating... - 0 views

    The article is just as great as a the title.
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