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With All Due Respect - 0 views

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    An interesting read as to why we phrase it as "with all due respect" and not another way.
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Read Memoirs to Understand Character Motivation - 0 views

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    I think this is an excellent idea.   A great way to make characters more believable. 
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The Ultimate Guide to Proof-reading and Editing - 0 views

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    A great collection of lists on editing and revising.
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AJ Kohn talks Hummingbird, social, authority, writing and MUCH more! » SEO Co... - 0 views

  • My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.
  • People scan and don’t read, so you have to format your content to meet that reality.
  • And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.
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  • Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.
  • The other thing that I think was important was commenting (with links) on other content.
  • I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.
  • Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]
  • The last one is to not do work for free.
  • Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.
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    Many good points about writing in this new era are brought out in this interview.
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The Scientific Guide to Creating Sticky Headlines - 0 views

  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
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  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
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    This is a good list and also explains the "whys" of it.
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5 Books Freelancers Should Read Now - 0 views

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    Five books for the freelancer. I added them to my list.
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