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John Lemke

EFF's Reading List: Books of 2013 | Electronic Frontier Foundation - 0 views

www.eff.org/...effs-reading-list-books-2013

2013 LL-Pub list books reading list eff

shared by John Lemke on 18 Dec 13 - No Cached
  • John Lemke on 18 Dec 13
     
    Here is a list of books from the EFF. They will mostly be about what I always call the "New Media Order", online privacy and technology. Based on my experience if it is recommended by the EFF, it is going to be worth the read.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

lifehacker.com/ter-and-you-can-too-1525380428

2014 writing WriteLink copywriting freelance tips writer author Altucher advice living guide

shared by John Lemke on 19 Feb 14 - No Cached
  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
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  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
  • John Lemke on 19 Feb 14
     
    A great article of advice from a published author.
John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

community.copypress.com/online-copy-examples

examples copywriting 2014 WriteLink writing list tips

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

Storyville: Three Essential Books On Writing | LitReactor - 0 views

litreactor.com/...ree-essential-books-on-writing

2014 writing freelance WriteLink list tips writer books

shared by John Lemke on 10 Feb 14 - No Cached
  • John Lemke on 10 Feb 14
     
    The first one on the list is my number one pick. I can't wait to read the other two.
John Lemke

Most Popular Clever Uses and MacGyver Tips of 2013 - 0 views

lifehacker.com/cgyver-tips-of-2013-1484868813

2013 LL-Pub tips list lifehacks useful GTD

shared by John Lemke on 18 Dec 13 - No Cached
  • John Lemke on 18 Dec 13
     
    It is time for all of those end of year lists. I did not get to check all of these out but lifehacker.com is a daily read for me in my feeder. Feel free to share your thoughts and tips in the comments here.
John Lemke

The Ultimate Guide to Proof-reading and Editing - 0 views

www.firepolemarketing.com/how-to-edit

writing freelance 2014 copywriting WriteLink list editing rewrite proofreading

shared by John Lemke on 27 Jan 14 - No Cached
  • John Lemke on 27 Jan 14
     
    A great collection of lists on editing and revising.
John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

www.steamfeed.com/uide-creating-sticky-headlines

2014 writing WriteLink freelance writer list tips headlines guide

shared by John Lemke on 22 Jun 14 - No Cached
  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
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  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
  • John Lemke on 22 Jun 14
     
    This is a good list and also explains the "whys" of it.
John Lemke

5 Books Freelancers Should Read Now - 0 views

workawesome.com/...what-is-freelancing

2014 freelancers books WriteLink freelance copywriting writing writer tips list

shared by John Lemke on 22 Aug 14 - No Cached
  • John Lemke on 22 Aug 14
     
    Five books for the freelancer. I added them to my list.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used

2014 seo copywriting attention tips tricks howto writing content freelance

shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
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