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Mark Zuckerberg, a journalist was asking him a question about the news feed. And the journalist was asking him, "Why is this so important?" And Zuckerberg said, "A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa." And I want to talk about what a Web based on that idea of relevance might look like. So when I was growing up in a really rural area in Maine, the Internet meant something very different to me. It meant a connection to the world. It meant something that would connect us all together. And I was sure that it was going to be great for democracy and for our society. But there's this shift in how information is flowing online, and it's invisible. And if we don't pay attention to it, it could be a real problem. So I first noticed this in a place I spend a lot of time -- my Facebook page. I'm progressive, politically -- big surprise -- but I've always gone out of my way to meet conservatives. I like hearing what they're thinking about; I like seeing what they link to; I like learning a thing or two. And so I was surprised when I noticed one day that the conservatives had disappeared from my Facebook feed. And what it turned out was going on was that Facebook was looking at which links I clicked on, and it was noticing that, actually, I was clicking more on my liberal friends' links than on my conservative friends' links. And without consulting me about it, it had edited them out. They disappeared. So Facebook isn't the only place that's doing this kind of invisible, algorithmic editing of the Web. Google's doing it too. If I search for something, and you search for something, even right now at the very same time, we may get very different search results. Even if you're logged out, one engineer told me, there are 57 signals that Google looks at -- everything from what kind of computer you're on to what kind of browser you're using to where you're located -- that it uses to personally tailor you

This is AWESOME!  Socialmedia as SocialProduction! wow!

What you need to do to get better marks. What markers want you to know. Use APA6. Markers already know you are clever and capable. Markers want to give you marks but you need to help them. How? 1. Answer the Question. 2. Know the Marking criteria. 3. Do what is says 4. Use conventions of Academic Writing 3.1 Demonstrate,  Show Evidence Of We give you marks for what you show. 3.2 Growth of subject knoweledge. Critical thinking. Insight into material covered.

Show basic knowledge of terms and readings. Spell out abbreviations. Correct scholarly writing

Critical thinking about the subject and readings. Have I shown the "So what?"  Evaluative and showing both sides of the story.

4. Show clearly your own ideas. In Academic writing, if you do not clearly indicate where an idea comes from, the reader presumes you are claiming it as original thought. Your critical engagement with the ideas. It's up to you to demonstrate the seperation of ideas, what's yours and what is the readings. To get more marks: Read the question Answer it. All of it. Know the marking criteria Remember markers want to give you marks but you have to demonstrate what you know Be specific Use academic writing Clarify what is you idea and what is someone else Show critical and evaluative thinking