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Michelle Pitman

Don Tapscott: Four principles for the open world | Video on TED.com - 0 views

    • Michelle Pitman
       
      This is AWESOME!  Socialmedia as SocialProduction! wow!
Joanne S

Mobile Strategy | National Library of Australia - 0 views

  • must move towards a model with comprehensive mobile access to online services
  • mobile’ has come to encompass an ever-expanding field of devices, platforms and content
  • Smart (internet enabled) or dumb/cellular
  • ...98 more annotations...
  • Supplied (on-site device distribution) or privately owned
  • Native apps
  • Mobile websites
  • In terms of content this includes:
  • Applications (software designed for specific tasks
  • Podcasts (audio and video content
  • Other downloadable content (e.g. PDFs and ebook
  • the Library may look to harness the potential of these technologies to break away from the traditional broadcast-only website presence and move towards two-way conversations between the Library and its users, or conversations between the users themselves
  • the key objectives stated in the Information Technology Strategic Plan 2012-2015 include Online Presence and supporting “the needs of our users for easy discovery of, access to, and engagement with our services, collections and other information resources in the digital environment”
  • ensure equal access to our resources and services for all Australians.
  • facilitate equal access to Library resources for everyone.
  • Putting Library resources into the hands of users in their lounge rooms reflects a deeper understanding of the need to move beyond the desire to follow our users and instead reach out to them to “take them some place new
  • mobile will only continue to grow and overtake desktop internet usage within 2-3 years
  • building both infrastructure and a culture of engagement will pave the way to more efficiently and effectively meeting that need in the future
  • 4         Strategic goals
  • Improve access to our collection and services for audiences, wherever they are, whether on-site or anywhere else in the world.
  • Equip staff to champion and drive the development of mobile services to improve access and productivity.
  • Adopt an evidence-based approach to service development and delivery
  • Modernise the Library brand to reflect relevance, accessibility and innovation.
  • Create opportunities for learning
  • Facilitate connections, conversation and overall engagement with national collection material.
  • Establish and expand the infrastructure and back-end systems required to support mobile initiatives, products and services.
  • Build, consolidate and share expertise
  • Adopt standards and best practices for interoperable mobile content and cross-platform data management.
  • A focus on strategic, audience-driven activity with a utility function.
  • Seek out and engage new technologies to achieve marketing and communications goals.
  • 6         Recommended activities
  • activities provide a means to implement and ground the strategy with specific and measurable tasks
  • 6.1      Governance and infrastructure
  • The Library’s IT Strategy Group will determine priorities
  • formalising the Web Committee’s role as an advisory body
  • Include requisite support for mobile content collection, preservation and access in the Digital Library Infrastructure Replacement Project (DLIR
  • Information Technology Division to examine ongoing resourcing of development work, administrative models, and potential for partial cost-recovery
  • Adopt emerging Commonwealth requirements and advice pertaining to managing devices and content
  • Develop and review policy in support of the use of both enterprise devices and use of personal devices for work-related purposes. Identify
  • Investigate infrastructure and resourcing requirements for digital recording and distribution
  • Collections Management Division to keep a watching brief on any developments pertaining to the extension of Legal Deposit to include digital (and mobile) content
  • developing a statement of collecting intentions for the various categories of ebook titles within the context of revising the collecting policy for Australian electronic publications in general
  • Applications
  • Podcasts (audio and video content
  • Other downloadable content (e.g. PDFs and ebooks
  • 3         Our mobile vision
  • Improve access to our collection and services for audiences, wherever they are, whether on-site or anywhere else in the world.
  • 4         Strategic goals
  • 3         Our mobile vision
  • 4         Strategic goals
  • 3         Our mobile vision
  • Improve access to our collection and services for audiences, wherever they are, whether on-site or anywhere else in the world.
  • 4         Strategic goals
  • Adopt an evidence-based approach to service development and delivery
  • Equip staff to champion and drive the development of mobile services to improve access and productivity.
  • Modernise the Library brand to reflect relevance, accessibility and innovation.
  • Adopt an evidence-based approach to service development and delivery
  • Equip staff to champion and drive the development of mobile services to improve access and productivity.
  • Create opportunities for learning
  • Facilitate connections, conversation and overall engagement with national collection material.
  • Establish and expand the infrastructure and back-end systems required to support mobile initiatives, products and services.
  • Tactics
  • Equip staff to champion and drive the development of mobile services to improve access and productivity.
  • Adopt an evidence-based approach to service development and delivery
  • Modernise the Library brand to reflect relevance, accessibility and innovation.
  • Create opportunities for learning
  • Facilitate connections, conversation and overall engagement with national collection material.
  • Tactics
  • Tactics
  • Establish and expand the infrastructure and back-end systems required to support mobile initiatives, products and services.
  • Build, consolidate and share expertise
  • Tactics
  • Establish and expand the infrastructure and back-end systems required to support mobile initiatives, products and services.
  • Build, consolidate and share expertise
  • Adopt standards and best practices for interoperable mobile content and cross-platform data management.
  • Build, consolidate and share expertise
  • Adopt standards and best practices for interoperable mobile content and cross-platform data management.
  • A focus on strategic, audience-driven activity with a utility function.
  • Adopt standards and best practices for interoperable mobile content and cross-platform data management.
  • A focus on strategic, audience-driven activity with a utility function.
  • Seek out and engage new technologies to achieve marketing and communications goals.
  • Seek out and engage new technologies to achieve marketing and communications goals.
  • Recommended
  • 6.1      Governance and infrastructure
  • Library’s IT Strategy Group will determine priorities
  • formalising the Web Committee
  • Information Technology Division to examine ongoing resourcing
  • formalising the Web Committee
  • Include requisite support for mobile content collection, preservation and access in the Digital Library Infrastructure Replacement Project (DLIR
  • Include requisite support for mobile content collection, preservation and access in the Digital Library Infrastructure Replacement Project (DLIR
  • formalising the Web Committee
  • Develop and review policy in support of the use of both enterprise devices and use of personal devices for work-related purposes
  • Investigate infrastructure and resourcing requirements for digital recording and distribution to ensure the long-term sustainability of online broadcast activity
  • Adopt emerging Commonwealth requirements and advice pertaining to managing devices and content
  • formalising the Web Committee
  • Information Technology Division to examine ongoing resourcing
  • Include requisite support for mobile content collection, preservation and access in the Digital Library Infrastructure Replacement Project (DLIR
  • Adopt emerging Commonwealth requirements and advice pertaining to managing devices and content
  • Collections Management Division to keep a watching brief on any developments pertaining to the extension of Legal Deposit to include digital (and mobile) conten
  • developing a statement of collecting intentions for the various categories of ebook titles within the context of revising the collecting policy for Australian electronic publications
  • Adopt emerging Commonwealth requirements and advice pertaining to managing devices and content
  • Develop and review policy in support of the use of both enterprise devices and use of personal devices for work-related purposes
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