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Blog post by Darren Rouse, June 2, 2014, from Problogger about socializing your blog posts to get more readers/coverage. Has great infograph comparing Pinterest, Twitter, Facebook, Instagram, Google+, and LinkedIn.

blog post on Mashable on how to create your online identity 5 tips 1. Google your name--see who you are competing against in terms of name recognition 2. Own your name--get LinkedIn profile and pictures to show up first by creating a name specific URL at LinkedIn 3. Block and tackle on social networks such as Facebook to only share certain info with the public or limit Facebook content to friends only. 4. Advance the ball forward--create some great content in the first page of results; some apps help with that--Brandyourself 5. Make your own plays--showcase your expertise in a blog post, answer a question on Quora or comment on an article.

nice checklist by Pat Flynn, June 21, 2010 on what to do after you publish your blog post

Excellent blog on valuable July reads by Jane Hart led me to this blog post by Thomas Handcock and Warren Howlett, July 29, 2014, CEB Blogs, a very good discussion of building productive learning cultures. They recommend three steps: 1. Right size opportunities (which on the surface sounds fine but then they say that the "best organizations limit learning opportunities to those that are most relevant to employees and impactful for the organization but then rely on their (HR's) determination of learning needs (how do employees express their learning needs in this scenario? how does it support ownership and spontaneity beyond annual surveys? Of course they are talking about BIG corporations.) and "learning maturity" which sounds condescending to me) 2. Advance the organization's learning capability (most of this rings truer to me than #1 but it may be that my perception of what they say in #1 is slanted and hypersensitive). Here they talk about "teaching employees how to learn." "this lack of learning aptitude is primarily a capability issue, not a matter of employee motivation." 3. Foster shared ownership of the learning environment (which overcomes much of my objection to what they say in #1)

Blog post by Lisa Lane in her (Online) Teaching Blog, June 25, 2011 She reviews Pink's book on A Whole New Mind. Excerpt: "Accumulation -> Meaning Pink says the predominance of the baby boomer mentality means that the goal of accumulating meterial goods is changing to the desire to find meaning in life, a kind of "post-materialism"." For each chapter on these aptitudes, Pink provides resources and tips to develop your own brain along the new lines. Thus we go from theory in Chapter 1 to a series of storied examples, then each chapter ends with self-help advice. (It's already pretty light - I find it very funny that there's a "Summarized for Busy People" version available.) But the mental yoga commercial was a distraction from the main idea. What's significant here is that right-brained, big picture, contextual, design-based thinking will likely be increasingly respected in our culture.

Blog post by Euan Semple, December 30, 2013, curated by Harold Jarche. Excerpt: "It's not about marketing, or SEO, or "going viral". It is not about internal "enterprise social" or external "social media" It is not even about the platforms or tools on which you choose to write. It is much simpler and much more powerful. It is about developing our awareness, our communication skills, and our collective intelligence. It is about thinking harder and writing better. Blogging is a means by which to rediscover your voice, to learn to share your thoughts with others, and by doing so to help us all get smarter faster. "

blog post by Susan Gunelius, about tech, on why people blog

By Will Blunt, February 9, 2015, Hubspot. Very useful tips on collecting research for writing blog posts. Tracy linked to this in LinkedIn. HT to Tracy.

#change11, blog post by Bon Stewart, May 2, 2012 And here's the rub... "The original MOOCs - the connectivist MOOCs a la Siemens & Downes, and the work of David Wiley and Alec Couros and others - have been, for the most part, about harnessing the capacity of participatory media to connect people and ideas. They've been built around lateral, distributed structures, encouraging blog posts and extensive peer-to-peer discussion formats. Even in live sessions showcasing facilitator's expertise, these ur-MOOCs have tended towards lively backchannel chats, exploring participants' knowledge and experiences and ideas. They've been, in short, actively modelled on the Internet itself. They've been experiential and user-driven. Their openness hasn't stopped at registration capacity, but extended to curricular tangents and participatory contributions and above all, to connections: they've given learners not just access to information but to networks. They've been messy, sometimes, but they have definitely not been business as usual. The problem with EdX is that, scale and cost aside, it IS essentially a traditional learning model revamped for a new business era. It puts decision-making power, agency, and the right to determine what counts as knowledge pretty much straight back into the hands of gatekeeping institutions."

Blog post by William Bowen, March 25, 2013, on movement towards online education. He would like more hard evidence to understand impact/success among other effects, tool kits (platforms), new mind-set to attempt online to reduce costs without adversely affecting educational outcomes, what we must retain in terms of central aspects of life on campus such as "minds rubbing against minds." Excerpts: "My plea is for the adoption of a portfolio approach to curricular development that provides a calibrated mix of instructional styles." ... "Their students, along with others of their generation, will expect to use digital resources-and to be trained in their use. And as technologies grow increasingly sophisticated, and we learn more about how students learn and what pedagogical methods work best in various fields, even top-tier institutions will stand to gain from the use of such technologies to improve student learning." Really like this comment for value of MOOCs for post-college graduates: "A quibble. I am intrigued by your comment about "minds rubbing against minds." While there is undeniable worthiness of the thought inside academic communities perhaps underestimated is the lack of such friction after graduation and how MOOCs can provide opportunities outside the alma maternal environments. To take courses at the local U. costs both in inconvenience of scheduling, transportation and monetary costs equivalent to constantly having a new Hyundai. Those requirements wind up as being unreasonable. Since January I have had the great pleasure of thinking about the thoughts of Dave Ward and colleagues from the University of Edinburgh and arguing about points in the forums. More recently, Michael Sandel on Justice from Boston. These opportunities are enormously better than nothing at all, clearly benefiting myself and probably also friends, colleagues and civil society. While these experiences do not provide the intensity of a post seminar argument in the Ree

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

one of the funniest posts I have ever read by Lucy Ferriss, Lingua Franca, July 8, 2015.

This writer, Ronni Bennett, affirms what I believe in the power of the internet for creating new relationships and social networks that help you age well online and off. Blog post on March 25, 2014. "You and I are lucky that our generation has a new tool for a new kind of friendship - the internet. Although it has been awhile since I've mentioned it, I have written a lot about the importance of online and blog friends. (These are several of those stories.) I wholeheartedly believe that the web is a boon for elders and these days, about half the people I hold most dear I have met as a result of this blog."

Article by Joanne Fritz at About.com Nonprofit Charitable Orgs on managing social media. She suggests "high activity on a limited # of networks." She uses Twitter (#1), Facebook, Google + (because it is growing rapidly and counts a lot toward SEO), and Hootsuite as her dashboard for social activity. Also recommends sharing reciprocity as indicated below: "I generally try to maintain a ratio of one for me to two or three of everyone else. One recent blog post suggested using the rule of quarters: 25% your content, 25% interaction, and 50% others' content. Of course, there is a reason for that. It's called reciprocity. When I promote someone else's blog posts or articles, that someone is likely to return the favor. When someone else endorses my work, that is much more effective than when I do it. My system for sharing revolves around my RSS Feed (I use Google Reader). The key to success with RSS is to get into the habit of checking it often. Otherwise it becomes a mess. "

nice short blog post by Lisa Endlich in Next Avenue, featured on Huffington Post 50+

blog post by Marilyn Achiron citing Tyler Cowen, economist at George Mason University in VA on teaching yourself to learn, July 29, 2015. We have cited Cowen in our blog posts at least once. He is a Uber fan and favors marketplace economics for settling competitive battles. He also embraces ongoing, online learning that people set up for themselves.

Great blog post on how to approach a weak topic and change the angle into a series of related posts, each with distinct value, Copyblogger Stefanie Flaxman, January 2014.

" Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It's a question with a lot of different answers and caveats. Nearly every image created in the last 30 years is still protected by copyright-a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution or even create your own image from scratch."

nice blog post by Sean Smith on Copyblogger for content marketing for an inground swimming pool business and an online marketing business. Explains that responding to questions in a blog post is great way to educate and engage with potential customers.

blog post by Susan J. Ellis, Energize, February 2017, great post for helping volunteers thrive in moving org mission