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Harold Jarche's lament, January 12, 2015. "Salaried workers and consultants use what I give away in order to earn their livelihood. For the most part, I am fine with this, as it raises my profile and the level of engagement. But it seems we are entering a time when people expect to get whatever information they need for free and feel no obligation to support the people who create it. I am beginning to question my current business model. Last week I was twice asked to work for free. In each case the person asking me to work for 'exposure' was a salaried employee. My bank has yet to accept exposure as a form of payment." Jarche goes onto say that he is changing his business model because this isn't working.

Jarche blogs on Models, flows, and exposure, April 27, 2012. Please scroll down to the bottom to see Doonesbury cartoon that challenges the benefits of "exposure" for doing unpaid work.

Video by Clay Johnson on import of health information diet, big think website. April 24, 2013. Rescuetime.com--measures your intake of info on computer--makes you a more conscious consumer, how much time spending on email, Facebook, Twitter, etc. Loves samebox.com--for pay subscription service--advanced spam filter, only puts important messages before you, emails you a digest at the end of every day of everything else Trying to live an ad free lifestyle--just as expensive as paying for content. ex--Domino's pizza commercial convinces you to buy pizza instead of making dinner. Use ad block on firefox and chrome to reduce exposure to ads. Cut cable to stop exposure to TV advertisements--"makes for weird bar conversations sometimes"

Membership page for 85 Broads. Has annual membership levels of Power Circle (1,000), Investor ($250), Visionary $100), Student ($25). Sales points are Get connected through network, events, jam sessions, and speakers; Get great deals in Advantage85; Jobs; and Exclusive Member discounts; and Gain exposure in Spotlight, Books and Publications, Blogs, Media Rockstarts. Has 16 year track record.

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

Very nice contrasting explanations with cites by Cynthia J. Brame, on variations of flipping the classroom, 2013.

"students in medical and dental school explain why they find lectures of value. from McGill University researchers, Medical Science Educator "

"students in medical and dental school explain why they find lectures of value. from McGill University researchers, Medical Science Educator "