Lorenzo Grandi is founder of Startupbootcamp Amerstam. He outlines what makes a successful crowdfunding campaign. Ask: what do you or can you offer? Who is your competition? What has worked well for them? Feature a video - more likely to get funded if you have one.
Although this is geared toward business, it has a lot of good tips and links to other blogs and sites (including Kickstarter and their help area), and is easy to understand and practical.
The Crowdfunding Accreditation for Platform Standards (CAPS) program is an initiative by Crowdsourcing.org to promote the adoption of best practices for the operation of crowdfunding platforms
Blog from Nonprofit Tech for Good 1/5/15
10 processes to turn into goals for the year including:
Write LinkedIn Recommendations and endorsements; Add cause awareness days; experiment with at least one new social network; download and study nonprofit mobile apps; refresh your social media training; experiment with crowdfunding; host or participate in a tweet chat; create a social media fundraising success spreadsheet; take an Adobe Photoshop class; take regular breaks from technology