Four Tips for Nonprofits to Stay Relevant in 2016 - 0 views
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Will websites die in the next 10 years? No, websites are not at risk of being phased out, but of course they will evolve, function, and look different than they do today. Social media platforms and mobile will become even more prevalent (including ones that we don’t even know about yet) and nonprofit leaders must carve out time to understand these trends and act now to remain relevant with their base of supporters.
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The president of your organization may have clout in offline and influential circles including the White House, but online is an entirely different ball game. As more news breaks online, often on Twitter, you want your leadership to be the go-to source for reporters. Guess what? Reporters look for experts on Twitter. If your leadership has no active social media presence, reporters who need facts and interviews ASAP will quickly overlook your senior leadership. I've seen this happen many times.
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If your nonprofit hasn’t tested Medium, try it. It’s a strong community of thought leaders who write and share different perspectives from the arts to climate change.