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Businesses are using social media to educate consumers, create brand awareness, connect with like-minded others, be more transparent, and yes, even be social. This new way of communicating with prospects and customers has shifted the way companies think of marketing, opening new doors and options of reaching more people.

This is an interesting proforma from Sloan Consortium

the appropriate use of the right Web 2.0 tool can ensure better access, strengthen interactions, increase learning, and improve satisfaction (all in a generally cost-effective manner!).  However, once you've chosen a particular class of Web 2.0 technology (i.e. content creation tools, communication tools, social networking tools...) making a selection from among several seemingly similar Web 2.0 tools in that class can often be challenging and time-consuming.  That's why a checklist is useful.

Criteria 1: Access

5 Reasons Why I Use Diigo For Social Bookmarking

A lot of you ask me what I read online and off, so I’ve started my own Social Business Strategies Group on Diigo to make answers to those questions much easier to find.  I read and share a lot.  It’s a duty that comes with the job description of a corporate communications consultant who helps organizations make sense of social media tools.