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Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie. So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations. Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business? ecommerce app development company guide will show you the most effective marketing strategies and how to identify the best for your needs. How do you know what strategy is best for your eCommerce business? As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business. Your ideal buyer While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions. You can define your ideal buyer by creating a buyer persona, which will include details such as: * Name * Gender * Age * Income * Favorite marketing channels * Location * Pain points * Ambitions * Hobbies These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip: Your marketing goals Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals. Common marketing goals for eCommerce businesses include: * Brand awareness * Lead acquisition * Customer acquisition * Customer retention Once you hav

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Testing is an integral part of any software development life cycle. Testing makes your project more robust and error-free. It can be done through various techniques like- Manual Testing Selenium Testing Cucumber Testing Microservices Testing Performance Testing Here are a few reasons why Software Testing is so important- Testing secures your data Error-free projects keep customers happy Timely fixing of bugs always saves a lot of money What is right for you? Read here… For freshers, manual, performance testing, selenium testing learning is recommended. As most of the service-based companies still rely on manual and selenium tools, it is important to build expertise in both the testing tools. Easy to GET JOB. For professionals already working in testing, cucumber, and microservice testing, API testing is recommended. It is the future of the testing industry. Placement Testing job is recession-free. Every company will always be dependent on testers with good updated skills. Don't worry!! You are choosing the right career Training Duration Testing learning will take approx. 3-4 months of the time period. Within a month of course completion, you can get a job. Faculty iClass Gyansetu has a good team of faculties working. It's always advisable to learn testing from trainers working in corporates, they share their industry experience that is very important to crack interviews. Contact Phone No- +91-8130799520/ 9999201478 Website- www.gyansetu.in

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How can students and teachers use video creation to enhance classroom learning? Resource and lesson inspiration from the Kapwing blog

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