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Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie. So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations. Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business? ecommerce app development company guide will show you the most effective marketing strategies and how to identify the best for your needs. How do you know what strategy is best for your eCommerce business? As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business. Your ideal buyer While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions. You can define your ideal buyer by creating a buyer persona, which will include details such as: * Name * Gender * Age * Income * Favorite marketing channels * Location * Pain points * Ambitions * Hobbies These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip: Your marketing goals Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals. Common marketing goals for eCommerce businesses include: * Brand awareness * Lead acquisition * Customer acquisition * Customer retention Once you hav

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So, how could we organize our tagging system after this week's discussion? Give some practical hints here. I'll start with: - try to keep a single word tag - add as many tags as you can think of - think of individual uses of the tags you're using, as well as the collective needs of easy retrieval of resources - tag, tag, tag - pay attention to mispelled words - use the groups' recommended tags in addition to the ones you've already used -

Week 2 Discussion in the LearningwithComputers group about ways to improve our collective tagging experience.

Michael Hanley's "Second Annual Top 10 E-Learning Tools" post

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E-Teacher Scholarship Program

free e-books in pdf

e-board (IWB) resources

Full page title: Futurelab - Resources - Publications, reports & articles - Web articles - A primer on e-learning, by Ken Allan

sample from a resource-rich site