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Christopher Hyams Hart

Web 2.0 Expo Reveals: Mobile Is The New Desktop, Social Nets The New Media Companies - ... - 0 views

www.informationweek.com/...web_20_expo_rev.html

mobile social media web2.0

shared by Christopher Hyams Hart on 27 Apr 08 - Cached
  • Wolfe's three laws of the brave new Web 2.0 world are: Mobile is the new desktop, the home page is dead, and social networks like Facebook and MySpace presage the media company of the future.
  • No one, and I can't stress this enough, gives a shit about your brand. They care about what user experience you deliver to them. This obtains whether you're in the physical world selling a product, or online serving up content.
  • The new go-to destination of users won't be home pages but instead will be Web apps. That is, users will access content -- news, blogs, video -- and interact with your (their) communities via apps, hopefully apps that you develop and sell ads around.
    • Christopher Hyams Hart
      Christopher Hyams Hart on 27 Apr 08
       
      Or user profiles become the new home pages, with opeind consolidation of the user postings and forums.
  • ...2 more annotations...
  • One pundit at Web 2.0, Brian Fling, put it more succinctly. He sees the iPhone as a new medium in and of itself, as significant as radio, television, and the Internet itself have been.
  • When you think about it, the Smartphone is the first device that fulfills McLuhan's prediction that electronics will become an extension of the human nervous system.
Adam Bohannon

InternetNews Realtime IT News - Google Display Ads in Your Pocket - 0 views

www.internetnews.com/...Display+Ads+in+Your+Pocket.htm

advertising google mobile

shared by Adam Bohannon on 25 Apr 08 - Cached
  • Google has already been selling mobile text ads through its cost-per-click AdSense program, which it is now expanding to offer contextually targeted graphical banners, formatted to fit within the constraints of the mobile browser.
  • Over the past year, Jupiter estimates that fewer than one-fifth of all companies created any type of mobile advertising. The firm projects that in the next year, 34 percent will be advertising on mobile devices, but of those, more will engage in some kind of texting campaign than search or display advertising.
  • JupiterResearch analyst Neal Strother concurs with Google's claim that mobile display ads have a higher clickthrough rate than Web display ads. A clickthrough rate of 5 percent to 6 percent for mobile ads is common, Strother said, whereas a 3 percent clickthough rate for online display ads is very high.
  • ...5 more annotations...
  • Part of that success for mobile ads could relate to the novelty of the format, Strother suggested. As people grow more accustomed to seeing ads on mobile Web pages, clickthroughs will decline, the argument goes.
  • Nevertheless, Apple's (NASDAQ: AAPL) iPhone has shown that with a decent screen size and intuitive navigation, U.S. consumers will use their phones for activities other than talk and text messaging. Google is hoping that efforts such as its own Android initiative will lead to a new generation of handheld devices that help the mobile Web live up to its promise.
  • While "some of the bigger brands have made some serious commitments to mobile," Strather said that the tendency among advertisers is to make mobile a microcosm of an aggregate digital budget, or to treat mobile advertising as an experimental expense. "Very few companies on the advertising side have made mobile a standalone item on a line-item budget," Strother told InternetNews.com.
  • The company is trying to keep file sizes small, so that the ads do not unduly slow the load times of mobile Web pages, Agarwal said. Slow speeds have been a common complaint about the experience of browsing the Web on a mobile device.
  • Google also said it will only show one display ad per page.
Adam Bohannon

Israeli soldier jailed for Facebook photo - vnunet.com - 0 views

www.vnunet.com/...soldier-jailed-facebook-photo

context facebook privacy

shared by Adam Bohannon on 25 Apr 08 - Cached
  • Adam Bohannon on 25 Apr 08
     
    A member of the Israeli Defence Force (IDF) has been jailed for 19 days after posting a picture of himself on Facebook without permission.
Adam Bohannon

Businesses told to exploit social media - 0 views

www.tradingmarkets.com/...1436103

advertising business internet marketing social media web

shared by Adam Bohannon on 25 Apr 08 - Cached
  • "The move toward social media is as big a change as Gutenberg and the printing press," said Karl Long, a product manager at Nokia. "Social media is the ability for anyone to publish anything without any cost."
  • Panelists said the social media sites are changing communications.
  • The panelists said businesses are beginning to recognize the benefits of having conversations with consumers.
  • ...3 more annotations...
  • businesses can learn from young people who create their own sites.
  • Social media can be used to create word-of-mouth advocacy for products or services,
  • real estate agents, for instance, are using Web sites that include reviews from clients after their homes have been sold.
Adam Bohannon

Social Media still on rise: Comparative global study - 0 views

www.trendsspotting.com/blog

internet research social media statistics web

shared by Adam Bohannon on 24 Apr 08 - Cached
  • sian markets (not including Japan) are leading in terms of participation, creating more content than any other region
  • Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
  • 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
  • ...6 more annotations...
  • 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
  • Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog
  • Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs
  • Interestingly, comments on news websites show almost no increase
  • Estimated 272m users world-wide.
  • Users are posting variety of content – 55% uploaded photos – 21% installed applications – 23% uploaded video • Social Networks becoming social utilities for managing peer to peer relationships: 74% use them to message friends
Adam Bohannon

Making Sense of Social Media for Marketing: VillageWorks Offers Easy Methods to Help Ma... - 0 views

www.prweb.com/...prweb878044.htm

advertising marketing social media

shared by Adam Bohannon on 23 Apr 08 - Cached
  • Adam Bohannon on 23 Apr 08
     
    ocial Media. Facebook. Twitter. MySpace. Special interest newsgroups. Everywhere you look these words have replaced the traditional language of communications and marketing. "Everyone" needs to be using "new media" but the fact is that few companies truly know what that means or how to do it well.
Mike Wesch

Know Your Meme - 0 views

www.knowyourmeme.com

categories meme

shared by Mike Wesch on 20 Apr 08 - Cached
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