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Adam Bohannon

Gin, Television, and Social Surplus - Here Comes Everybody - 0 views

  • Desperate Housewives essentially functioned as a kind of cognitive heat sink, dissipating thinking that might otherwise have built up and caused society to overheat.
  • And it's only now, as we're waking up from that collective bender, that we're starting to see the cognitive surplus as an asset rather than as a crisis. We're seeing things being designed to take advantage of that surplus, to deploy it in ways more engaging than just having a TV in everybody's basement.
  • So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project--every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in--that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it's a back-of-the-envelope calculation, but it's the right order of magnitude, about 100 million hours of thought.
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  • And I said, "No one who works in TV gets to ask that question. You know where the time comes from. It comes from the cognitive surplus you've been masking for 50 years."
  • It's precisely when no one has any idea how to deploy something that people have to start experimenting with it, in order for the surplus to get integrated, and the course of that integration can transform society.
  • At least they're doing something. Did you ever see that episode of Gilligan's Island where they almost get off the island and then Gilligan messes up and then they don't? I saw that one. I saw that one a lot when I was growing up. And every half-hour that I watched that was a half an hour I wasn't posting at my blog or editing Wikipedia or contributing to a mailing list. Now I had an ironclad excuse for not doing those things, which is none of those things existed then. I was forced into the channel of media the way it was because it was the only option. Now it's not, and that's the big surprise. However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience it's worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter.
  • But media is actually a triathlon, it 's three different events. People like to consume, but they also like to produce, and they like to share.
  • One per cent of that  is 100 Wikipedia projects per year worth of participation.
  • I think that's going to be a big deal. Don't you? Well, the TV producer did not think this was going to be a big deal; she was not digging this line of thought. And her final question to me was essentially, "Isn't this all just a fad?" You know, sort of the flagpole-sitting of the early early 21st century? It's fun to go out and produce and share a little bit, but then people are going to eventually realize, "This isn't as good as doing what I was doing before," and settle down. And I made a spirited argument that no, this wasn't the case, that this was in fact a big one-time shift, more analogous to the industrial revolution than to flagpole-sitting.
Mike Wesch

The Two Steps I'll Always Be Ahead Of You By - Avril Lavigne Bandaids: The Best Damn Av... - 0 views

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    he Two Steps I'll Always Be Ahead Of You By Dear Media, I usually don't like to brag until after the war has officially been won, but some sites have already blown my cover, so I am without the luxury of waiting. On June 19th, Bandaids launched a YouTube Viewer with the intention of making Avril Lavigne's Girlfriend the Most Watched Video of all time on YouTube. In the time that the Viewer was running, it recorded 1.2 million loads of Avril Lavigne's Girlfriend video page on YouTube. Entertainment Tonight, Perez Hilton, Wired.com, The Globe and Mail, The Sydney Morning Herald, TMF, and hundreds of other media outlets around the world picked up on the story resulting in quite the frenzy. Some praised the campaign saying, "It's the kind of view-gaming that advertisers would normally consider fraud - that is, if what the fans were doing wasn't better than the best advertising Lavigne and her label RCA could buy." Others... okay, the majority... just called us dirty old cheaters. But like a magician revealing the M.O. to a convincing trick, I have to admit that Bandaids' YouTube Campaign was nothing but misdirection. Bandaiders didn't cheat: the YouTube Viewer was a Hoax. All along, I knew that YouTube capped the number of views added to a video at 200 per IP address per day. As such, the only way to make Girlfriend the most watched video on YouTube the fast way was to increase our reach, not our views per person. And the best way to do that was to use viral marketing to tap into traditional news sources. So our members went about inflating the count on the YouTube Viewer and spreading the link around the net. In the mean time, the real end game of the campaign was unfolding nicely. As media outlets around the world began accusing Bandaids of cheating Avril's way into the record books, they drove thousands upon thousands of curious folks to watch Avril Lavigne's Girlfriend video on YouTube (yes, even you Perez). This resulted in a much larger boost to Avril'
Mike Wesch

YouTube - [One Bank] Bank Of America - One (U2 Cover) **HIGHER RES** - 0 views

  • This gives me douche chills. I don't what's more disturbing, the song or the fact these morons gave him a standing ovation!
  • Thank you, BoA, for ruining this wonderful song for me forever. I know it wasn't meant for public consumption but, well, it got out. This is what happens when companies get big and have to find ways to spend money on dumb shit like this.
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    Great comment: "This gives me douche chills. I don't what's more disturbing, the song or the fact these morons gave him a standing ovation!"
Mike Wesch

Porn Vlog - 9 million Views - 0 views

  • Funkyrocket1000 (11 months ago) Show Hide +1 Marked as spam It's true that everyone is fake these days and it's sad that everyone thinks that's the way it should be, but on the other hand, if there wasn't any porn.... I wouldn't know what crazy things I'd be trying to get me girlfriend to do next. Porn is here to stay.
agencynbs

Kangana's Father Says Her Birth Wasn't Reason to Celebrate - 0 views

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    Kangana's Father Says Her Birth Wasn't Reason to Celebrate
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