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Ragini Vecham is a Strategic Digital Marketing Advisor. She applies her insights into 'BotSprint' as the Chief Executive Officer. She has implemented effective strategies to boost revenues while decreasing the expenses for an effective bottom line.

Ragini Vecham is a San Francisco bay area based Strategic Digital Marketing Advisor. She has spent over a decade in providing technology solutions to businesses worldwide, and still prospering ahead to set up benchmarks through her effective leadership and management skills.

ERP or Enterprise Resource Planning is a strategic tool, which equips the enterprise with the necessary capabilities to assimilate and orchestrate isolated functions into streamlined business processes.

Online video viewers' short attention span seems especially relevant to advertisers looking to strategically trim ad budgets as the economy contracts. For starters, it is clear that post-roll ads are of limited effectiveness. A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average. Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video's initial viewers are not likely seeing the ad.