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When people know one another and have developed empathy and trust, the issue of getting everyone’s ideas on the table doesn’t come up much.

you are faced with teams of people who don’t necessarily have the shared experiences that enable them to behave well together.

These strategies are effective with design thinking because they not only unleash everyone’s creativity but also give voice to every idea.

getting everyone to contribute and letting everyone’s contribution be heard. 

So at IBM, we intentionally assemble teams that span skills, levels of experience and points of view.

but by asking the team to think about what people dislike about email

eams are given minimal instructions, and pen and paper

One idea per note. No talking allowed

It’s total mindfulness about the user’s experience.

We call this popcorning

After this freestyle brainstorming, the group returns to the room, sometimes after minutes but it could be hours or even days. Invariably they bring at least a couple dozen new ideas. Those go up on the board. Getting every idea in front of the team is important because it’s very difficult to quash a good idea if it’s shared. Once you know something, you can’t unknow it — you have to act.

it’s powerful if applied consistently

When you give voice to more people, the best ideas win, not the loudest ones.