Group items tagged

Senior executives searching for growth face a stark new reality: roughly 400 midsize cities in emerging markets-cities they mostly will have never heard of-are posed to generate nearly 40 percent of global growth over the next 15 years. That's more growth than the combined total of all developed economies plus the emerging markets' megacities (those with populations of more than ten million, such as Mumbai, São Paulo, and Shanghai), which together have been the historic focus of most multinationals. Learning about consumer attitudes in the emerging markets' "middleweight" cities (three-quarters of which have less than two million people), figuring out market entry strategies for them, and deciding how to allocate resources within and across them will all be crucial priorities in the years ahead.

Wall Street journal / MIT Sloane Management Review article. How emerging markets are leading the way in thinking about markets in a downturn. The examples mainly come from marketing and product placement, but these are great lessons in how to think differently about an existing business model. The batteries pricing / packaging example was a neat way of presenting an existing offering in a more attractive & acceptable way during a downturn. The item about focussing on your existing customer base rather than new market opporunities got me thinking about how we use existing knowledge. The analogy works for me, because leveraging what we already know makes more sense than the cost of buying in expertise etc.

This paper presents the outcome of a study conducted at the Royal Devon and Exeter Hospital in which a prediction market was established in order to forecast demand for services. To the researcher's knowledge, it does not appear that prediction markets have been previously utilized in a healthcare environment.

"The IEM is an on-line futures market where contract payoffs are based on real-world events such as political outcomes, companies' earnings per share (EPS), and stock price returns. The market is operated by University of Iowa Henry B. Tippie College of Business faculty as an educational and research project."

"'Knowledge creation trumps knowledge transfer' 'Diversity trumps ability' 'Diversity across firms trumps diversity within companies' These are some of the themes explored in this interesting article from Business Week Magazine. The Las Vegas casino Hurrahs is tapping into the power of prediction markets specifically to innovate. The importance of particular kinds of diversity are also explored. If you want to know more about Prediction Markets, we are building a considerable KIN resource on this here and the KIN Quarterly Workshop on 2nd December will cover this topic. Thanks go to Jenny Ambrozek for pointing out this fascinating article. "

From Jed Christanson's blog - predictin market software review

New product innovation is a strategic business activity that involves significant financial resources and managerial attention. Most new product launches fail because existing methods are unable to forecast their commercial successes accurately. In this article, we describe a market-based method to address this gap.

Prediction Markets Google Group. The Group comes compleat with some very opinionated characters. Can be useful to watch the ambient flow from a distance for nuggets like the Economist article. Suggest people subscribe with a non-work id that they can check at their leisure so any posts don't clutter work email on handhelds.

The company as a wiki. US Company Best Buy embraces WEB 2.0 including prediction markets. Best Buy's CEO talking about prediction markets at zeitgeist '08 (starting at 9:50)

This is my comment about this

Harrah's, the casino entertainment company, is beginning to explore how to create commercially useful knowledge by applying a much-hyped knowledge management tool-prediction markets-in a very new contex

" 'Knowledge creation trumps knowledge transfer' 'Diversity trumps ability' 'Diversity across firms trumps diversity within companies' These are some of the themes explored in this interesting article on how the Las Vegas casino Hurrahs is tapping into the power of prediction markets specifically to innovate. Thanks to Jenny Ambrozek for pointing this article out."

Employee Participation in the Flow: Prediction Markets, Part 1

Predictive analytics for sales and marketing. Transforming big data into customer knowledge

"'lessons learned' video from the national knowledge market held in in Liverpool late 2008 by Sellafield, on behalf of the Nuclear Decommissioning Authority."

"Video of the national knowledge market held in in Liverpool late 2008 by Sellafield, on behalf of the Nuclear Decommissioning Authority. Also see the accompanying 'lessons learned' video."

"Using prediction market to forecast pharmaceutical development success (courtesy Jenny Ambrozek)"

"New product innovation is a strategic business activity that involves significant financial resources and managerial attention. Most new product launches fail because existing methods are unable to forecast their commercial successes accurately. In this article, we describe a market-based method to address this gap."

"New product innovation is a strategic business activity that involves significant financial resources and managerial attention. Most new product launches fail because existing methods are unable to forecast their commercial successes accurately. In this article, we describe a market-based method to address this gap."

In 2009, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500's adoption and usage of one of the best-known forms of social media - blogging. This new study revisits and refreshes that prior in-depth study and expands to look at the Fortune 500's usage of the most dramatically growing new social media site - the microblogging service Twitter.

Prediction Markets is planned to be one of the topics at the 2009 winter workshop

Video talking about how US company 'Best Buy' uses prediction markets