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interesting reading ahead of the September workshop

Businesses are learning that social networking, used properly, can be an effective business tool. Having your employees involved in the community can enhance the company's reputation and bring in more business - so long as it's done right. Thus many large firms, especially in the technology industry, are actually encouraging their employees to blog, tweet, and participate in forums and social sites on company time.\n\nEven so, you still need to exert some control over how these sites are used. You can't just give employees free rein and hope they'll all exercise common sense. And you can't, in all fairness, blame them for violating rules that don't officially exist. You need a social networking policy that explicitly lays out what is and isn't permissible, both on the company's network and outside of it if they're presenting themselves as representatives of the company.

Businesses are learning that social networking, used properly, can be an effective business tool. Having your employees involved in the community can enhance the company's reputation and bring in more business - so long as it's done right. Thus many large firms, especially in the technology industry, are actually encouraging their employees to blog, tweet, and participate in forums and social sites on company time. Even so, you still need to exert some control over how these sites are used. You can't just give employees free rein and hope they'll all exercise common sense. And you can't, in all fairness, blame them for violating rules that don't officially exist. You need a social networking policy that explicitly lays out what is and isn't permissible, both on the company's network and outside of it if they're presenting themselves as representatives of the company.