Group items tagged

Wall Street journal / MIT Sloane Management Review article. How emerging markets are leading the way in thinking about markets in a downturn. The examples mainly come from marketing and product placement, but these are great lessons in how to think differently about an existing business model. The batteries pricing / packaging example was a neat way of presenting an existing offering in a more attractive & acceptable way during a downturn. The item about focussing on your existing customer base rather than new market opporunities got me thinking about how we use existing knowledge. The analogy works for me, because leveraging what we already know makes more sense than the cost of buying in expertise etc.

This informal video from Vijay Govindarajan is only 3 mins long, but full of common sense about the way you should innovate in a downturn. Listen out for his reasoning as to why the reason the auto companies are now in trouble.

" This video from Vijay Govindarajan is only 3 mins long, but full of common sense about the way you should innovate in a downturn. Listen out for his reasoning as to why the reason the auto companies are now in trouble."

Building the Next Generation Company: Innovation, Talent, Excellence

"Edit Cisco Building the Next Generation Company: Innovation, Talent, Excellence MIT seminar - Cisco President, John Chambers' presentation on the future of successful businesses"

What impact will the current economic downturn have on your business, and what steps can you take to lessen its effects? Faculty from Cranfield share their views.

" Interesting view on the present economic changes..."

as the stock market bounced along on the bottom, I leavened the gloom by speaking with Chris Meyer, a keynote speaker at APQC's upcoming 2009 knowledge management conference. With a background in economics and innovation, Chris's job as chief executive of Monitor Networks is to suggest new ways to sense and think about complex--and sometimes alarming--situations.