How Gamification and Big Data are Driving Business Today - Salesforce Blog - 1 views
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Stephen Dale on 11 Jan 14"By capturing the big data on user activity and using this data to create a more engaging experience, businesses can better engage and motivate employees. As many at Dreamforce 2013 learned, combining big data with gamification is a powerful tool for motivating better performance, driving business results, and generating a competitive advantage."