Group items tagged

Wall Street journal / MIT Sloane Management Review article. How emerging markets are leading the way in thinking about markets in a downturn. The examples mainly come from marketing and product placement, but these are great lessons in how to think differently about an existing business model. The batteries pricing / packaging example was a neat way of presenting an existing offering in a more attractive & acceptable way during a downturn. The item about focussing on your existing customer base rather than new market opporunities got me thinking about how we use existing knowledge. The analogy works for me, because leveraging what we already know makes more sense than the cost of buying in expertise etc.

"This book explains very important aspects of the relevance and representativeness of the state of investigation into the concept of CoPs and their degree of acceptance and the creation of  a theoretical reference frame in contemporary society and economy. This relevance becomes clear on examining the wide variety of subject areas in the contents of the twenty-five chapters in this study, organized into five sections, each with its own area of interest, used to explain the practical and theoretical reach of CoPs.