Tapping into the Intangible: Qualifying the Psychology of Gamification - 0 views
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Stephen Dale on 16 Dec 13Gamification expert Yu-Kai Chou has developed a framework that takes a human-centered approach to analyzing gaming strategies. This changes the focus to how the user interacts with the training program or business application as well as the rewards, gains or detriments that can occur. He created a framework called Octalysis, which can be used to assess and visually represent how well strategies are implemented based on core drives, which then fall into quadrants of deeper understanding.