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Only 34% of Skype calls even use video. And when Skype announced on Jan. 5 at the Consumer Electronics Show that we'll soon have videophones on our televisions, everyone went right back to talking about which booths gave out the best key-chain lights.

That's because Skype breaks the century-old social contract of the phone: we pay close attention while we're talking and zone out while you are.

But Skype requires me to look at you while you're talking, which is totally ridiculous. The only sci-fi show that understood this was Star Trek. Bones and Jim would use their flip phones to talk quickly about beaming or health issues. The only time they'd fire up the videophone was when a Klingon was sitting in a spaceship 20 yards away with guns pointed at them.

His predictions for the fate of print media organisations have proved unnervingly accurate; 2009 would be a bloodbath for newspapers, he warned – and so it came to pass. Dozens of American newspapers closed last year, while several others, such as the Christian Science Monitor, moved their entire operation online. The business model of the traditional print newspaper, according to Shirky, is doomed; the monopoly on news it has enjoyed ever since the invention of the printing press has become an industrial dodo. Rupert Murdoch has just begun charging for online access to the Times – and Shirky is confident the experiment will fail."Everyone's waiting to see what will happen with the paywall – it's the big question. But I think it will underperform. On a purely financial calculation, I don't think the numbers add up." But then, interestingly, he goes on, "Here's what worries me about the paywall. When we talk about newspapers, we talk about them being critical for informing the public; we never say they're critical for informing their customers. We assume that the value of the news ramifies outwards from the readership to society as a whole. OK, I buy that. But what Murdoch is signing up to do is to prevent that value from escaping. He wants to only inform his customers, he doesn't want his stories to be shared and circulated widely. In fact, his ability to charge for the paywall is going to come down to his ability to lock the public out of the conversation convened by the Times."

Cognitive Surplus; Creativity and Generosity in a Connected Age.

It proves, Shirky argues, that people are more creative and generous than we had ever imagined, and would rather use their free time participating in amateur online activities such as Wikipedia – for no financial reward – because they satisfy the primal human urge for creativity and connectedness.