This website is a glimpse into the future of newspapers. The website suggest 10 factors that are aiding the decline of the newspaper such as; internet, cost, aging audience, etc.
This journal article is very descriptive of the turnaround from 6 cent papers to penny papers. It tells the story of Benjamin Day and how he changed past newspapers into the modern, mass media newspapers that we see today (whether print or web). Benjamin Day aimed at a cheaper newspaper with more content for New Yorker's alone, not just businessmen / politicians. In doing so, he also created a business model in which is still being used in some aspects today.
How college newspapers are changing the way people read the newspaper:ditching the old fashioned newspaper for an online version to gain a bigger audience
"Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but, as the primary and sometimes sole provider of local news in a community, they remain strong and viable," NNA president John Stevenson said in the article.
"Everybody Gets It. Everybody Reads It."
Ingenuity, creativity, and the entrepreneurial spirit always have been rewarded.
The newspaper companies that have altered circulation methods and policies, have focused their content and developed news delivery methods to fit today's audience and advertisers are thriving.
They found new streams of revenue and ways to reduce costs that didn't eviscerate their core products.
It wasn't so much the incredible year-over-year gains in total circulation. In fact, as has been discussed and reported in other blogs and articles, it is really meaningless to make year-over-year comparisons due to new categories of digital and branded edition circulation.