Precursor to Modern Media Hype: The 1830s Penny Press - 1 views
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Andrew VanNess on 21 Sep 13This journal article is very descriptive of the turnaround from 6 cent papers to penny papers. It tells the story of Benjamin Day and how he changed past newspapers into the modern, mass media newspapers that we see today (whether print or web). Benjamin Day aimed at a cheaper newspaper with more content for New Yorker's alone, not just businessmen / politicians. In doing so, he also created a business model in which is still being used in some aspects today.