Google's Hal Varian On Newspaper Economics, Would You All Read A Little Longer At Work - 0 views
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Jered Wilcox on 07 Oct 13The chief economist at Google , Hal Varian, has given an interesting little speech looking into the economics of the newspaper industry. No, they're not entirely doomed, as some think, but they do need some changes. Most importantly, it would be good if we all read them for a little longer while at work each day. The general points made are all entirely reasonable: most of us who have been reading about this subject will know many of them already. Newspaper circulation has been in decline for decades, it's not just the internet. News was never what made the money, it was the advertising in the other parts of the paper that did. The battle is really about, whether online or offline, gaining access to some fragment of our attention span. Gain that and the industry can still be profitable and so on. All good points. But the two that were new to me