"The Center for the Edge, part of Deloitte LLP, helps senior executives make sense of and profit from emerging opportunities on the edge of business and technology. What is created on the edge of the competitive landscape-in terms of technology, geography, demographics, markets-inevitably strikes at the very heart of a business. Our mission is to identify and explore emerging opportunities related to big shifts that aren't yet on the senior management agenda, but ought to be. While we're focused on long-term trends and opportunities, we are equally focused on implications for near-term action, the day-to-day environment of executives."
After making these investments, the bank reported that it was on track to double
the number of daily branchwide sales calls, improve its conversion rates, and
significantly raise productivity. Uniform sales procedures, applied throughout
the system, were expected to yield further efficiencies.
The bank had relied heavily on manual, paper-based processes to identify and
distribute leads, customize offers, and close deals. There were islands of
automation at points throughout the sales process but no end-to-end view of its
workings or how technology could improve them.