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"Westfield's Smartscreen network was developed by the French software firm Quividi back in 2015. Their discreet cameras capture blurry images of shoppers and apply statistical analysis to identify audience demographics. And once the billboards have your attention they hit record, sharing your reaction with advertisers. Quividi says their billboards can distinguish shoppers' gender with 90% precision, five categories of mood from "very happy to very unhappy" and customers' age within a five-year bracket."

"Generative artificial-intelligence tools are unproven and expensive to operate, requiring muscular servers with expensive chips that consume lots of power. Microsoft MSFT -0.43%decrease; red down pointing triangle , Google, Adobe and other tech companies investing in AI are experimenting with an array of tactics to make, market and charge for it. Microsoft has lost money on one of its first generative AI products, said a person with knowledge of the figures. It and Google are now launching AI-backed upgrades to their software with higher price tags. Zoom Video Communications ZM 1.79%increase; green up pointing triangle has tried to mitigate costs by sometimes using a simpler AI it developed in-house. Adobe and others are putting caps on monthly usage and charging based on consumption. "A lot of the customers I've talked to are unhappy about the cost that they are seeing for running some of these models," said Adam Selipsky, the chief executive of Amazon.com's cloud division, Amazon Web Services, speaking of the industry broadly. "

Apple is offering a free case to tackle the iPhone 4's antenna problem, but will the fault damage the technology giant's reputation?Apple called a press conference at which the case offer was made in response to ongoing speculation about the phone's problems, and boss Steve Jobs also offered a full refund for the handset.