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"In the fawning media coverage of the Obama campaign's technological prowess, it did not occur to observers at the time to call this a startling invasion of privacy. And it wasn't, or at a very minimum, the privacy risks were arguably outweighed by the benefits. A tool like this could be the future of politics: door-to-door canvassing for the digital age, and a welcome antidote to impersonal broadcast TV ads or a welcome upgrade from getting a phone call from a stranger telling you to vote."

""The documents reveal a much clearer idea of what actually happened in the 2016 US presidential election, which has a huge bearing on what will happen in 2020. It's the same people involved who we know are building on these same techniques," she said."

"So since Zuckerberg won't speak to the Guardian, we built a Zuckerbot that will." - simply love this!