AI is weaving itself into the fabric of the internet with generative search | MIT Techn... - 0 views
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dr tech on 09 Jan 25"Not everyone is excited for the change. Publishers are completely freaked out. The shift has heightened fears of a "zero-click" future, where search referral traffic-a mainstay of the web since before Google existed-vanishes from the scene. I got a vision of that future last June, when I got a push alert from the Perplexity app on my phone. Perplexity is a startup trying to reinvent web search. But in addition to delivering deep answers to queries, it will create entire articles about the news of the day, cobbled together by AI from different sources. "