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"Activists swiftly warned that the policy as it was published would backfire. The policy was vague and had been put together without much input from the communities most vulnerable to harassment and doxxing, the activists argued. They had little faith in Twitter's reporting and appeals process, which they described as unreliable, automated and allowing for little discussion about the enforcement of policies."

"The campaign's most organized form involves a database set up by anonymous activists that lists targets in the military, their photos, their locations, and how they have offended. Offenders are ranked by "traitor level," from "elite" to "low." Individuals have also taken social punishment into their own hands by creating Facebook groups and viral posts that share the identities of military family members or supporters. For the anti-coup population living abroad, the main objective is to get generals' family members living outside the country deported and their assets frozen. Within Myanmar, the goal is social and economic pressure, with boycotts on businesses and brands, and hopes that social shaming will convince military affiliates to work against their families and support the Civil Disobedience Movement."