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"In these cases, we call the SDKs "trackers" or "tracker SDKs." We follow the lead of the Electronic Frontier Foundation, Fight for the Future, and other digital rights organizations and use the term broadly: "Trackers" encompasses traditional advertisement surveillance, behavioral, and location monitoring. Legitimate uses may include user feedback mechanisms, telemetry, and crash reporters. App developers have decided to include tracker SDKs in apps for a variety of reasons, and we do not categorize all usage of trackers as malicious or condemn the app authors. Additionally, given the complexity and pace of software development, some developers may not be aware that trackers are in their app or may not know the full implications of bundling such code before publishing."