"How to summarise, then, the personality changes that the internet brings out in us? Tribalism, bullying, the wildfire spread of "crazes", "instant gratification culture", the triumph of the temper tantrum: future anthropologists might observe that the behaviour of adults online very much resembles that of children offline. I am often amazed at the rational common sense of those who don't bother with social media, when asked about some topic tearing the internet apart. Online, there is a level of adult sophistication that simply seems beyond us. Some call the internet a town square, some a wild west. In fact, it's a playground."